RICHMOND, Va., Aug. 20 /PRNewswire/ -- To better serve Americans preparing
for the upcoming switch from analog to digital TV, Circuit City announces it
has opened a toll-free telephone contact center to answer consumers' questions
and assist with the purchase of government approved digital TV converter
boxes. The contact center can be reached at 888-280-9382.
"We know the clock is ticking and in less than six months, most U.S. TV
stations will switch from traditional analog signals to digital broadcasts,"
said Brian S. Bradley, senior vice president - multi-channel at Circuit City
Stores, Inc. "People are eager to learn more about how the DTV switchover will
affect them, and we believe our new contact center will be a valuable public
information resource. Our contact center also will be an important new sales
channel for people who live in rural areas and for customers who find it
inconvenient to visit traditional retail locations."
Under federal mandate, most TV stations in the U.S. will stop broadcasting
analog signals and switch to purely digital broadcasts after February 17,
2009. Circuit City has been an active participant in the government coupon
program to make converter boxes more affordable and has offered government
approved DTV converter boxes in its stores since mid-February, 2008.
The new contact center will enable consumers to redeem their government
coupons to purchase converter boxes over the telephone. Contact center
associates also will be able to help consumers explore other options for the
DTV switchover, including upgrading to digital television sets, or signing-up
for cable or satellite service.
The company also has created a special informational section on its Web
site at http://www.circuitcity.com/tvsignal to assist consumers with questions
about the upcoming transition.
About Circuit City Stores, Inc.
Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of
consumer electronics and related services. The domestic segment operates
through 701 Superstores and 9 outlet locations in 158 U.S. markets. The
international segment operates through approximately 800 retail stores and
dealer outlets in Canada. Circuit City also operates Web sites at
www.circuitcity.com, www.thesource.ca and www.firedog.com.
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