LOS ANGELES, Aug. 21 /PRNewswire/ -- TotalBeauty.com
(http://www.totalbeauty.com), the most comprehensive online beauty resource
for women, is enjoying growing support from the most credible source of beauty
information and advice available to women today -- the beauty blogging
community. TotalBeauty.com has partnered with the Beauty Blog Network, a by
invitation-only online blog community which includes more than 100 of the
Internet's most popular beauty bloggers. Together, they create the single
largest beauty blog network to date.
"We're proud that TotalBeauty.com's unbiased beauty advice and
sales-pressure-free environment is being recognized by this well-respected
beauty blogger community," says Kristen Nelson, VP of Business Development for
Total Beauty Media, Inc. "TotalBeauty.com provides these individual bloggers
with access to the biggest, most well-known brands, many of which were
previously unavailable to them, and in turn they are allowing us to expand the
resources we offer to our users; it's a natural partnership."
Beauty Blog Network founder and celebrity makeup artist, Elke Von
Freudenberg, always held the belief that beauty deserved as big a forum as
fashion -- a belief that inspired her to create an entirely new platform for
beauty discussions and information sharing. Showcasing the best beauty blogs
on the web for glamour girls and makeup lovers around the world, a blogger's
inclusion in the highly regarded Beauty Blog Network is by referral or
invitation only.
"I am honored to be able to connect our wonderful bloggers in The Beauty
Blog Network with the vision and reputation of TotalBeauty.com," says Ms. Von
Freudenberg. "Since founding the network in January 2007, I have been
searching for a partner who shares the same vision, passion and excitement
that I look for in my beauty blog members. TotalBeauty.com gets it, and I
look forward to our partnership providing more women with more information,
more inspiration and more beauty every day."
TotalBeauty.com has already established several programs and hosted
numerous events in support of its beauty bloggers. The Web site's "Sneak
Peek" program, launching later this year, will provide bloggers with a new and
coveted opportunity -- the chance to try out and review beauty products before
they hit store shelves. TotalBeauty.com also hosted exclusive beauty blogger
summits recently in both New York and Los Angeles for the members of its
expanding blogger community. These summits included exclusive "backstage"
tours of prominent beauty brands such as Intelligent Beauty, Kate Somerville,
Anastasia of Beverly Hills and Murad. TotalBeauty.com's relationship with
well-established beauty brands is the key to providing insider access to
exclusive brand presentations and new products. Rachel Brown of Women's Wear
Daily (WWD), often described as the "fashion bible", covered the recent
TotalBeauty.com L.A. Blog Summit. In her feature story, she announced that
the evolution of beauty bloggers from "detached commentators to industry
insiders" is complete.
About TotalBeauty.com
Founded in 2007 and venture capital backed, Total Beauty Media, Inc.
operates TotalBeauty.com, which publishes the largest unbiased catalog of
beauty products online for women. Launched in December 2007, TotalBeauty.com
already features more than 140,000 user-generated product reviews covering
more than 32,000 beauty products, including most-known prestige, mass-market,
salon and spa products. The site also includes features such as a 'Beauty
Scout' tool which gives users the option to customize the site and generate
personalized product recommendations. 'TotalBeauty.com TV' is filled with
hours of helpful and entertaining how-to videos that offer easy-to-achieve
beauty solutions. Finally, its 'Community' resource enables women to share
their opinions and connect with other women who have similar beauty issues and
questions. TotalBeauty.com and its community of more than 140 beauty bloggers
and beauty-related sites collectively generate more than 2.2 million monthly
unique visitors currently.
About the Beauty Blog Network
Celebrity Makeup Artist Elke Von Freudenberg always felt that beauty
deserved as big a forum as fashion enjoyed. Inspired by this belief, Ms. Von
Freudenberg founded a network for glamour girls and makeup lovers around the
world showcasing the best beauty blogs online today -- the Beauty Blog
Network. From age-defying skincare to shiny nail polish in the hottest hue,
spa essentials, bubbly bath and body supplies, insider makeup tricks to beauty
product reviews, each site in The Beauty Blog Network offers something
special, with information from beauty professionals and aficionados alike.
Most blogs are updated daily, featuring links, pictures and product
information. The Beauty Blog Network keeps every woman up-to-date in the
ever-changing world of beauty. Inclusion in the network is by referral or
invitation only, and it is carefully monitored to ensure only the best blogs
become a part of the community. The complete list of blogs in the Beauty Blog
Network can be found here:
http://www.beautyblognetwork.com/_beautynetwork.html. For more information on
the Beauty Blog Network, please visit: http://www.beautyblognetwork.com.
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