SYS-CON MEDIA Authors: Jason Bloomberg, Elizabeth White, Zakia Bouachraoui, Andy Thurai, Liz McMillan

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Evian(R) Natural Spring Water Becomes the Source of Pure Play at the US Open

The World's #1 Premium Natural Spring Water Brings Exclusive Opportunities Directly to Consumers at the US Open

NEW YORK, Aug. 22 /PRNewswire/ -- Evian(R) Natural Spring Water, the world's leading luxury natural spring water, marks 2008 as its 23rd year as the Official Bottled Water of the US Open. As part of this sponsorship, Evian will have a premium presence at New York's US Open from August 25-September 7, refreshing the crowd with its "naturally balanced, naturally pure"(TM) water, and endowing tennis aficionados with exclusive opportunities throughout the tournament.

This year, Evian will host a number of highly interactive opportunities for guests of the US Open. In addition to sponsoring a luxurious setting where tournament-goers can shop for exclusive products on ShopEvian.com, tennis fans can discover the source of pure play at the Evian Booth, with chances to win exclusive prizes, and create their very own Evian commercial. Guests will even find themselves face-to-face with tennis superstar James Blake during his special check presentation to USTA Serves and the Harlem Junior Tennis and Education Program.

"As a long-time supporter of the US Open, we're particularly excited to host the myriad of interactive projects to engage tournament goers at the Evian Booth," says Jeff Caswell, Vice President of Marketing for Evian North America. "We have always treated US Open fans with exclusive items, but with the introduction of ShopEvian.com at the Evian Booth, we are now able to offer exclusive, luxurious opportunities literally at the fingertips of tournament goers."

The Limited Edition James Blake Brumisateur

The popular Evian(R) Brumisateur(R) Facial Spray will be hitting stands at the US Open and the Olympus US Open Series with a brand new, limited edition look designed by tennis superstar James Blake. An essential item for summer and a necessity for anyone with an on-the-go lifestyle, the second annual limited edition Evian Brumisateur Facial Spray will be brought back for another year to play its part by keeping sun-drenched fans refreshed and cool while they soak up the action on the court.

The Evian Brumisateur will be working double duty this year by keeping fans fresh, as well as giving back to an organization close to Blake's heart. Evian will be honoring their partnership with Blake by donating a portion of the proceeds from the Evian Brumisateur to USTA Serves and the Harlem Junior Tennis and Education Program.* Blake is one of the top-ranked male American tennis players in the world, and he attributes much of his success to the impact that this amazing organization had on him as a young man.

The Evian Booth Presents ShopEvian.com

A haven in the hot summer weather, guests of the US Open can beat the heat inside the Evian Booth. Evian will be the source of pure play at the US Open, hosting a space where sun-drenched tennis fans can mingle with the Evian models while they cool off with a refreshing spray from the Limited Edition James Blake Brumisateur. Visitors of this pink and white destination will have a chance to enter a twice-daily drawing to win prizes such as autographed James Blake memorabilia, a pair of tickets to the 2009 US Open, gift certificates to a chic New York restaurant or a month supply of Evian.

Guests to the Evian Booth will also be able to browse ShopEvian.com -- the first time this site will be available in a public forum in New York City -- via interactive touch-screen computer kiosks. While supplies last, any purchase made at these ShopEvian.com kiosks will include a complimentary Limited Edition Evian Brumisateur Facial Spray designed by tennis star James Blake.

The launch of ShopEvian.com earlier this year marks the first time that U.S. consumers can purchase Evian products directly from the source at their own convenience. This site also answers the consumer demand for a public forum to purchase the more exclusive items from Evian, including the heralded Christian Lacroix and Palace Bottles, as well as the popular Evian Brumisateur Facial Spray. ShopEvian.com is now a go-to website for consumers to find luxurious Evian exclusives as they continue to hit the market.

Evian Day -- August 28

Evian will continue its tradition of sponsoring a special Evian Day, where guests to the US Open can experience the glamour that Evian brings along to the tournament. This year's Evian Day will include even more exclusive prizes and giveaways on Thursday, August 28.

During Evian Day, approximately 25,000 guests at the US Open will receive a complimentary Limited Edition James Blake Brumisateur Facial Spray, in addition to chances to win autographed James Blake memorabilia, a full year's supply of Evian or dinner for two at an upscale Manhattan restaurant.

Further, one guest will receive a 23-month supply of Evian, with each case representing a year that Evian has sponsored the US Open. Finally, one lucky grand prize winner will walk away with an incredible trip for two to the luxurious Evian Royal Resort in Evian-Les-Bains, France.

Make-Your-Own Evian Commercial

In addition to ShopEvian.com, Evian is proud to offer fans another avenue to interact with the brand at the US Open, including a new platform where guests to the Evian Booth can create a personalized Evian commercial. Participants can choose from a multitude of unique scripts shot in front of specialized backdrops to reflect their relationship with the brand. After completing their commercial shoot, guests will receive an access card with a code to retrieve their commercials online, and later, the three best commercials will be chosen to rotate on ShopEvian.com, providing yet another way to give US Open fans a unique Evian experience.

About Evian

Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of premium natural spring water. Every drop of Evian takes over 15 years to filter through mineral rich glacial sands in the pristine French Alps. Bottled at the source in a state of the art facility, Evian comes from the Cachat Spring located on the Southern shore of Lake Geneva, in the town of Evian-les-Bains. Evian provides a uniquely balanced mineral composition and subtle flavor as a product of its unhurried journey.

Today, Evian is a brand of the Danone Group, a leader in the food industry and number one by volume in the world for packaged water and dairy products. Evian first entered the U.S. market in 1978, where it was served in the finest bars and restaurants in distinctive glass bottles, and is now accepted as the most premium natural spring water for those, including many of Hollywood's elite, who like to treat themselves to the very best.

About Evian in Tennis

This continued partnership with the US Open solidifies the brand as a major supporter for the sport of tennis, as they already hold the title of proud sponsor for the Australian Open and Wimbledon, as well as an extended endorsement deal with tennis star James Blake. This year also marks the third anniversary of Blake's endorsement deal and the 23rd anniversary of the partnership between Evian and the US Open. This year also signifies an extension of the sponsorship to the Olympus US Open Series, the exciting seven-city series that precedes the New York-based US Open. Evian is thrilled to be an active sponsor of these events, and looks forward to continuing this exciting and successful relationship for years to come.

* USTA Serves will receive proceeds up to $10,000, of which 75% will be directed to The Harlem Jr. Tennis program.

SOURCE Evian Natural Spring Water

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