Business Wire’s webinar
series continues in September with more press release how-to
sessions that focus on the searching (SEO) and sharing (social media)
that help press releases get seen.
The free webinars, attended by thousands of professional communicators
since the inception of the series last year, focus on using new and
social media tools for press release effectiveness. “Press
releases, done well, can generate leads, raise awareness, and drive
traffic,” said Monika Maeckle, Vice President
of New Media for Business Wire. “When written
as interactive web pages, press releases can serve as one of the most
cost effective tools in the online marketing arsenal.”
Business Wire’s September Webinar Schedule
follows:
Wednesday, September 10
Lost in MySpace?
10 AM Pacific/ Noon Central / 1 PM Eastern
Still floating in a fog, trying to figure out how to apply Web 2.0,
social media and SEO to your press releases? Don't despair. Business
Wire answers your most frequently asked questions.
Hosts: Monika
Maeckle, Vice President of New Media for Business Wire
Desperately Seeking Google Juice:Crafting Web Friendly Press
Releases
10 AM Pacific/Noon Central/ 1 PM Eastern
As press releases assume their role as springboards for online
conversation, professional communicators can't help but wonder: What can
be done to encourage the searching (SEO) and sharing (social media) that
result in press releases being seen? Join us for this informative
session that will provide concrete tips and how-tos.
Hosts: Sarah
Shepard, Senior Account Manager and New Media Specialist
Clint
Howell, Senior Account Executive and New Media Specialist
Business Wire, a Berkshire Hathaway company, is utilized by thousands of
member companies and organizations to transmit their full-text news
releases, regulatory filings, photos and other multimedia content to
journalists, news media, trade publications, institutional and
individual investors, financial information services, regulatory
authorities, Internet portals, information websites,
business-to-business decision-makers and consumers worldwide. With a
news distribution network spanning 150 countries and 45 languages,
Business Wire's multi-channel delivery network has access to dozens of
international and national news agency networks throughout the Americas,
Europe, Asia, the Middle East and Africa.
The Business Wire news network is powered by its patented NX high-speed
data platform and supports XML, XHTML and XBRL code to deliver the most
sophisticated news file to enhance news release interactivity,
customization and search engine optimization. Business Wire has 31
bureaus in cities including New York, San Francisco, Los Angeles,
Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo,
Toronto and Sydney with reciprocal offices throughout the world.
Business Wire was founded in 1961.
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