SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, William Schmarzo, Yeshim Deniz, Jason Bloomberg

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George Foreman(R) Day at the 2008 US Open

Tennis Great Monica Seles Guest Judges the George Foreman "Knock out the Fat" Cook-Off Challenge at the US Open

MIRAMAR, Fla., Sept. 3 /PRNewswire/ -- The George Foreman(R) division of Applica Consumer Products, Inc., the company behind the popular web-based weight-loss reality show "Knock Out the Fat," will be taping part of an upcoming webisode at the US Open on September 4th, George Foreman(R) Day at the tournament. The taping, focused on "The Knock Out the Fat Cook-off Challenge," was made possible through the company's sponsorship of the US Open and will feature tennis great Monica Seles as a guest judge.

The special webisode will air on September 5th and will "serve" up great tasting healthy meals cooked on the new George Foreman(R) G-broil(TM) grill. To celebrate the occasion, four fans at the US Open that day will be able to win a new G-broil(TM) grill.

The four contestants from the web series have lost a total of 55 pounds during the two months of competition and are vying to lose the most weight in six-months for the Grand Prize of a trip for two to a luxury spa overseas. For the challenge, the contestants will be asked to cook a unique, healthy and tasty meal they developed in the past months from their experiences using the G-broil(TM) grill. Their grilling creations will be judged by Seles on taste, fitness expert and show host Michael Feigin on healthy approach, and Evanghela Hidalgo, President and General Manager of the Americas Division of Applica Consumer Products, Inc. on how the unique technology of the G-broil(TM) was used.

"We are excited to host this challenge and special episode of 'Knock Out the Fat' at the US Open," said Evanghela Hildago. "Eating healthy, along with exercise like tennis, is important when trying to maintain a healthy lifestyle. The George Foreman(R) G-broil(TM) grill is a great way to cook a tasty, healthy, convenient meal and to help reduce fat from your food."

The "Knock Out the Fat" monthly Web show (www.KnockOuttheFat.com) consists of host and expert commentary, home footage, online blogs and video diaries of the contenders' experiences. Viewers can interact with contenders by commenting on their blog postings, rating and uploading recipes, and submitting videos that share their own grilling tips and healthy eating and dieting advice.

Meet the Contenders

The following four contenders are eager to make healthful changes in their lifestyle:

-- Caprice Corona, 33, 275 pounds, is an opera singer and stay-at-home mom in New York, NY ready to get back to her pre-pregnancy weight for auditions.

-- Troy Goodwin, 22, 259 pounds, is a paralegal in Boston, MA, who also helps promote the Boston Celtics basketball team as part of the Green Team. Goodwin is looking to lose the weight he has put on since his knee-injury playing Division II basketball with Southern New Hampshire University.

-- Derek Walker, 40, 266 pounds, is a flight attendant and former entertainer living in New Jersey. Walker would like to lose 50 pounds to feel healthier.

-- Yannick Yasmine, 28,195 pounds, is a residence hall director and adjunct professor for William Patterson University in Wayne, NJ. Yasmine is aspiring to reach her goal weight in time for her 10-year high school reunion.

About Applica

Based in Miramar, Florida, Applica and its affiliates are leading marketers and distributors of a broad range of branded small household appliances. Applica markets and distributes small kitchen and home appliances, pet and pest products, and personal care products. Applica has a broad portfolio of well recognized brand names, including Black & Decker(R), George Foreman(R), Russell Hobbs(R), Toastmaster(R), LitterMaid(R), and Farberware(R). Applica's customers include mass merchandisers, specialty retailers and appliance distributors. Applica, with its line of Black & Decker(R), Farberware(R) and George Foreman(R) branded products, holds a No. 1 market position in several product categories, including toaster ovens, percolators, contact grills and irons.

SOURCE Applica Consumer Products, Inc.

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