SOUTHBOROUGH, Mass., Sept. 15 /PRNewswire/ -- Avid magazine readers
everywhere can now experience a whole new level of convenience and access to
their favorite magazines, fast and free via http://www.coverleaf.com. The new
digital magazine service from Texterity, Inc. allows readers to engage with
magazines as never before through an unprecedented array of tools and options.
Readers can freely browse through categories of magazines, pick one off of a
digital shelf and see the entire table of contents; they can click on any
article, clip pages to share them with friends, as well as preview any
magazine at no cost. Readers can subscribe to either the print or digital
versions of a magazine, or buy a single copy of a current or back issue of a
digital magazine. Coverleaf.com integrates with the first digital magazine
delivery system specifically designed for the Apple iPhone and iPod touch.
Coverleaf elevates the ordinary newsstand shopping experience into fun,
interactive "power browsing" and simplifies how enthusiastic readers can
interact with their magazines -- whether at their home computer or on-the-go.
"A growing collection of magazines are available from this easy-to-use
site, which allows readers to try new magazines and get more convenient access
to the titles they love," said Martin Hensel, president of Texterity, Inc.
"Coverleaf.com is a win-win for subscribers and publishers. In today's
increasingly competitive publishing landscape, plugged-in consumers approach
their media in a 360. manner. Coverleaf offers a dynamic online magazine
browsing experience that allows readers to engage with the content and style
of their favorite magazines in exciting ways that compliment the print version
of the magazine. They can clip pages, organize clippings into folders to
share, and search archived back issues instantly. Readers will retain that
great idea or remember that wonderful product they read about, and they won't
need to cut up issues or dig through stacks of back issues to do so."
Coverleaf.com improves economics for publishers as well. The service
increases the number of subscriber email addresses on file, lowering the costs
associated with retaining subscribers. Coverleaf.com provides a new, powerful
viral marketing channel to improve reader engagement with advertisers. At
scale, Coverleaf will offer a new standard of audience measurement, which in
turn will deliver a stronger return on investments for advertisers. Finally,
coverleaf.com offers the ability to include sound, video and hotlinks for
publishers, thereby creating new custom marketing opportunities.
"At Meredith we're always looking for fresh new ways to reach our
subscribers, and we continue to invest in a best-in-class experience for our
customers," said Janet Donnelly, consumer marketing director at Meredith,
publishers of Better Homes and Gardens, More, Parents, and Fitness.
"Texterity's new coverleaf.com site enables our readers to access our
publications anytime and anywhere. Coverleaf.com is fast and easy to use, and
further strengthens our new media offerings -- both to our readers and
advertisers."
Texterity, Inc. is the leading provider of digital publishing solutions,
headquartered in Southborough, MA. The privately held company, which was
founded in 1991, provides a competitive edge for publishers by offering the
expertise and turnkey service necessary to drive circulation, increase revenue
and generate tangible metrics. With a collaborative approach to sales and
service -- and by using its patented Published Web Format, integrated
circulation systems, and "look inside" technology -- Texterity functions as a
publishing partner to over 900 digital publications, including more than 650
consumer and B2B magazines; all digital publications are available on the
iPhone and iPod touch via the first specifically-created magazine delivery
system for Apple. Texterity was named a "Top 100 Company" by EContent
magazine. More on Texterity, Inc. can be found at http://www.texterity.com
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