BANGKOK, Thailand, Sept. 24 /PRNewswire/ -- The recent economic turmoil on Wall Street and around the world demonstrates how essential sound financial management is for a healthy business. "The Effective Controller in the 21st Century" (http://www.prachrath.com) is a new book that offers organizations anywhere in the world a model for meeting economic challenges in the present and the future.

"The Effective Controller" (PrachRath Company Limited, September 2008, $33) offers a new vision of the role of accounting professionals, particularly controllers. Written by Yanyong Thammatucharee, a senior vice president of accounting and finance in the retail industry, the book provides practical guidelines based on his more than 20 years of experience in accounting and finance. "This is a book for both accounting professionals and non-accounting people who are either interested in or have some responsibility for their organization's financial matters," said Thammatucharee.

"The Effective Controller" covers the various ways in which accounting functions can contribute to success and competitiveness in the marketplace. Thammatucharee advocates moving accountants from the back office to the "front lines" of an organization and presents best practices implemented by widely respected companies. In addition, his book presents a new accounting concept called the ControllerFOCUS index.

"Controllers have to deal with several aspects of a business, and I felt that there should be a model to help them work better," said Thammatucharee. "That's where the concept of ControllerFOCUS originated." The ControllerFOCUS index presents a set of questions that help controllers evaluate five aspects of business: the organization's future, operations, internal controls, use of resources and supporting systems. By answering the questions, controllers can objectively and efficiently expose any inherent weaknesses in an organization and assess the feasibility of long-term strategies.

While Thammatucharee has written nine other books targeting Thai business, "The Effective Controller" is a book for businesses the world over. The book can be purchased through http://www.prachrath.com or http://www.effectivecontroller.com.

Author Bio

Yanyong Thammatucharee is currently senior vice president of accounting and finance for a Thai group of retail companies. He began his career as an auditor and later served as a management consultant with Coopers & Lybrand (C&L) in Thailand.

Thammatucharee worked with Caltex Oil Company as a general ledger supervisor, then with local companies in the textile, semiconductor, and mass transit industries as a chief accounting officer, finance and accounting manager, and financial controller respectively. He also served as a plant controller of Emerson Electric before taking on the job of general finance manager for Panasonic Home Appliances (Thailand) Company. Drawing on more than 20 years of experience in accounting and finance, he has written a number of books on accounting, finance and management issues. Thammatucharee has a master's degree in accountancy from Thammasat University and is also a certified public accountant.

    Contact:

    Yanyong Thammatucharee
    PrachRath Company Limited
    299/22 Vista Park - Vibhavadee, Vibhavadee-Rangsit Road
    Laksi, Bangkok 10210
    66-2-5517673
    yanyong.thammatucharee@gmail.com

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SOURCE PrachRath Company Limited