MINNEAPOLIS, MN -- (Marketwire) -- 10/02/08 -- Advantage Rent A Car is rolling out its new Senior Advantage car rental program that has customers excited about reaching their golden years more than ever.

That's because at Advantage, growing older means you get great savings without the hassle of a lot of restrictions associated with senior discounts. You don't need a coupon, you aren't restricted to renting on a certain day of the week, and you don't even have to be a member of any retirement organizations. In fact, you don't even have to be age 55 or 60.

The Senior Advantage program is available to customers age 50 and better who rent a great new car from Advantage. For an economy car through full size car at just $25 per day or a minivan and small SUV for only $35 per day, seniors can get the car they want for a price they can afford.

"I'm excited about our Senior Advantage program being set up to include people starting at age 50 because we plan on keeping these customers for the next 30-plus years," said Denny Hecker, Chairman at Advantage.

Advanced reservations are required, and vehicles are subject to availability. Holiday and blackout dates may apply. To book your next car rental, please visit www.advantage.com/seniors or call 800-777-5500 and request rate code: ADMSCS. Full terms and conditions can also be found on the website.

About Advantage Rent A Car

Advantage Rent A Car is privately held by Denny Hecker Family Ventures, with executive offices in Minneapolis, Minnesota, and whose principal business location is in San Antonio, Texas. Advantage serves travel and leisure, lifestyle, business, government and insurance replacement rentals in more than 80 U.S. locations and 36 affiliates internationally. Advantage is America's first major car rental company committed to going 100 percent green and providing environmentally conscientious travelers with a fleet of fuel efficient vehicles by the end of 2010. For a complete list of car rentals, locations, franchise opportunities, promotions and other information, please visit www.advantage.com.

About Denny Hecker Family Ventures

The Denny Hecker group of companies includes more than 200 companies with operations in automobile dealerships, fleet sales and leasing, daily automobile and motorcycle rental, real estate sales, commercial and residential real estate development, aviation, hospitality, and technology. For more information, please visit www.dennyhecker.com.