SAN LUIS, Ariz., Oct. 13 /PRNewswire/ -- Refueling and staying fit has
become second nature to the superstar athletes at San Luis High School. The
National Milk Mustache "got milk?(R)" campaign announced today that the
Sidewinders Varsity baseball team has earned the title of Body By Milk MVP
(Milk's Valued Players). The team was nominated to be part of the first-ever
nationwide Refuel Your School contest which rewards high school athletic teams
that choose chocolate milk to refuel and rehydrate after that big game,
practice or workout.
San Luis Body By Milk MVPs
San Luis graduate and Sidewinders alum Edgar Juraez, submitted a photo to
the Refuel Your School contest showcasing how the team refuels with chocolate
milk. The photo scored the Sidewinders a place as one of 25 teams nationwide
to be named a Body By Milk MVP (Milk's Valued Players) by got milk? (R) and
the School Nutrition Association.
"There's no substitute for milk," said San Luis High School coach, Caesar
Castillo. "I encourage players to eat and drink nutritious foods -- and
always include chocolate milk as part of their recovery routine to stay
hydrated and to build strong muscles."
In recognition of the Body By Milk MVPs at San Luis High School, the got
milk?(R) campaign will make a cross-country trek to San Luis on Wednesday,
October 15 to host a celebratory Refuel Rally and present the team with a
$1000 grant, plus $1,000 from adidas(R) for new equipment and more.
Chocolate Milk Steps Up To the Plate
Scientists have evaluated chocolate milk as a post-exercise drink and have
identified several reasons why it may be an effective recovery aid: chocolate
milk contains a combination of carbohydrates and protein to help replenish
exhausted muscles after exercise, provides fluids to assist with rehydration,
and it contains "electrolytes", such as potassium and other minerals like
calcium, that are lost in sweat.
Milk contains nine essential nutrients, including calcium and vitamin D to
maintain bone strength, and high-quality protein that helps build muscle when
combined with exercise. Three 8-ounce glasses of lowfat or fat free milk are
recommended each day, which provides about half of the protein teenagers need
each day.
Go Pro For A Day!
In conjunction with the Refuel Your School contest, the Body By Milk(R)
campaign is offering up the VIP experience of a lifetime through the Go Pro
For A Day sweepstakes. From September through November of this year, three
teens will receive a trip for two for a once-in-a-lifetime sports experience
where they can live a day in the life of sports superstars Dwight Howard, Jozy
Altidore or Ana Ivanovic. Fifty second place winners will receive a $250
adidas(R) gift card. Log onto http://bodybymilk.com today for a chance to go
pro.
Dwight Howard's Latest Slam Dunk
On and off the court, Orlando Magic star forward, Dwight Howard is
committed to staying fit. As a leading NBA star, Howard undergoes intense
workouts and has a rigorous schedule but still gets the unique mix of key
nutrients he needs to refuel by drinking chocolate milk after practice.
To kick off the 25-city tour, Howard and the got milk?(R) campaign hosted
an honorary pep rally at Howard's alma mater, Southwest Atlanta Christian
Academy to give students the first look at his new Milk Mustache ad.
The caption reads, "Need a strong rebound? Slam some milk. It's a great
choice after exercise, with protein to help build muscle and a unique mix of
nutrients to refuel. So train hard and drink lowfat or fat free milk. It's
got game."
Howard joins tennis pro Ana Ivanovic and soccer star Jozy Altidore as the
latest celebs to join the "Body By Milk(R)" campaign, created to encourage
teens to drink 3 glasses of lowfat or fat free milk everyday, be active and
eat right to stay lean and healthy.
Body By Milk(R) is part of the National Milk Mustache "got milk?"
Campaign, a multi-faceted education program focused on the health benefits of
milk. The campaign is managed by the Milk Processor Education Program
(MilkPEP) in Washington, D.C., which is funded by the nation's milk
processors, who are committed to increasing fluid milk consumption. The
tagline "got milk?"(R) was created for the California Milk Processor Board by
Goodby Silverstein & Partners and is licensed by the national milk processor
and dairy producer groups.
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