SUNNYVALE, Calif., Oct. 14 /PRNewswire/ -- GoldSpot Media, a pioneer in
interactive advertising solutions for mobile video and broadcast, today
announced Cue Zones(R) support in miSpot(R), an end-to-end solution for
interactive ad inventory and campaign management, dynamic spot creation,
serving and analytics for mobile TV advertising.
Traditional TV broadcasts to mobile devices have lengthy ad-pods embedded
in the content streams. In view of the snacking nature of Mobile TV, the
probability of consumers tuning into a channel after an ad-pod has finished
playing and of tuning out of the channel before the start of the next ad-pod
(or as soon as the next ad-pod starts) is very high. Inventory owners will be
challenged to generate healthy ROI for mobile streaming and broadcast TV
services if they rely solely on ad-pod models.
"Cue Zones is GoldSpot's patent pending technology that inserts in-stream
interactive advertising into mobile TV streams during ad free content
viewing," said Dr. Xin Feng, Co-founder and Chief Architect. "Using GoldSpot's
interactive campaign creation web tools and Cue Zones solution, service
providers can guarantee interactive ad impressions during ad free mobile TV
snacking periods. GoldSpot's interactive campaign templates are mobile
extensions of Interactive Advertising Bureau (IAB) specifications for
broadband videos and can be used to create interactive ad assets for cue zone
spots within a matter of minutes."
As consumers navigate through the prevailing economic conditions,
discretionary spend on Value Added Services (VAS) is bound to decrease. The
Cue Zones solution enables the Mobile TV value-chain with high value
interactive impressions to offset declining ARPU from pure subscription
models.
"Inventory sharing models from traditional TV alone cannot sustain ad
funded mobile TV services," said Srini Dharmaji, President and CEO. "Non-video
interactive advertising can be a valuable substitute for an industry grappling
with lack of short form video ad inventory. GoldSpot's Cue Zones technology
brings the best of breed standards from cable, online and mobile worlds to
service providers and content providers. Combining Cue Zones and targeted
video ad replacement in ad-pods can solve the Catch-22 (profitability vs.
eyeballs) in Mobile TV business models and accelerate mass market,
subscription free services."
About GoldSpot Media
GoldSpot Media offers the industry's first end-to-end interactive
advertising solution for all mobile channels, inventory owners and
applications. Its unique solution powers profitable new advertising revenue
models for the entire mobile content and video value chain by delivering
highly targeted, less-intrusive ads in real-time based on demographics,
behavioral patterns, device types, context and location. The privately held
company is headquartered in Sunnyvale, Calif. with a R&D center in Bangalore,
India and sales offices in Europe and Malaysia. For more information, visit
http://www.goldspotmedia.com.
miSpot, Cue Zones, GoldSpot and GoldSpot Media are registered trademarks
of GoldSpot Media, Inc. All other company and product names may be trademarks
of their respective owners.
.gif)
