MexicoIT was honored with the “Outsourcing Marketing Excellence” Award at the Midsize Enterprise Summit 2008 recently held in Dallas, Texas, for successfully promoting the Mexican IT industry and helping it to effectively penetrate the US IT market. The Summit was organized by United Business Media (UBM) with the participation of key Gartner Research analysts.

"This award reflects our commitment to the IT industry in Mexico and demonstrates that MexicoIT is achieving its goal of positioning Mexico as the ideal destination for IT outsourcing and investments by US companies,” said Rogelio Garza, General Director of the National Chamber of Electronics, Telecommunications, and Information Technologies (CANIETI) and head of Mexico IT. “This award is an achievement shared by the entire MexicoIT family - its companies and member states, industrial chambers, associations, and the Federal Government through PROSOFT. It urges us to continue driving this campaign towards new frontiers,” Garza concluded.

The award highlights MexicoIT’s effectiveness in creating in a short time a strong awareness in the global marketplace about Mexico’s unique advantages as an IT sourcing country. This awareness positions Mexico as the preferred outsourcing destination in the America’s for US companies. The advantages include the true nearshoring benefits derived from Mexico’s, proximity to the US, cultural affinity, and similar time zones, and also the strong support of the Federal Government to the country’s IT industry’s growth.

Rogelio Garza received the award from Nancy Hammervick, UBM’s Executive Vice-President. In her speech she recognized the efforts of CANIETI and the support of the Mexican Ministry of Economy to the promotion of the Mexican IT industry provided through the Software Industry Development Program (PROSOFT). The award ceremony was attended by executives of Mexican IT firms, UBM, CANIETI and MexicoIT.

About MexicoIT

MexicoIT is the first program in Mexico with the mission to promote the Mexican IT (Information Technology) services industry abroad. MexicoIT is operated by the National Chamber of Electronics, Telecommunications and Information Technologies (CANIETI), an industry association of leading IT companies in Mexico. The Mexican Ministry of Economy supports MexicoIT through the Software Industry Development Program (PROSOFT). The MexicoIT team includes: Mónica Senderos, Elisa Muñoz and Horacio Frias. Daniel Tkach, CEO of PartnersMarket Consulting, is MexicoIT’s marketing consultant.