RICHMOND, Va., Oct. 15 /PRNewswire-FirstCall/ -- LandAmerica Financial
Group, Inc. (NYSE: LFG) is making its Website Development and Hosting Program,
which features Internet Marketing Services such as Pay-Per-Click Search Engine
Marketing (SEM) solutions, available to the company's Agent Partners across
the country. LandAmerica is committed to helping its Agent Partners increase
their online visibility, strengthen their brand in local markets and attract
more customers.
LandAmerica's Website Development and Hosting/Internet Marketing Services
is the newest of 32 customized solutions delivered through the LandAmerica
AgentXtra(SM) Program. For more than four years, this first-of-its-kind
program has helped Agent Partners achieve business expansion, boost
efficiency, utilize leading technologies and provide better customer service.
LandAmerica's Website Development and Hosting/Internet Marketing Services
help Agent Partners improve their online presence whether or not they have an
existing website. LandAmerica has selected Market Hardware as its preferred
vendor to provide Website Development and Hosting Services/Internet Marketing
Services. Agent Partners can have their existing websites enhanced to achieve
a more professional image, better showcase their agency strengths and more
effectively communicate key information to business prospects. For Agent
Partners needing new websites, Market Hardware will build websites for them or
can provide the necessary tools for any agents wishing to build sites
themselves.
Additionally, LandAmerica's Website Development and Hosting Services
feature Market Hardware's Search Engine Optimization system for Internet
Marketing. These services can better position Agent Partners' websites for
both local search results and on major search engines such as MSN, Yahoo and
Google. This program also offers optional Pay-Per-Click SEM services, enabling
Agent Partners to target key geographies and service categories and use custom
parameters to increase "click throughs" and traffic to their websites.
"Every day, the internet is becoming a bigger factor in effectively
marketing to customers on a local and regional level," says Ken Astheimer,
President - Agency Services. "With the LandAmerica Website Development and
Hosting Services program, our Agent Partners can benefit from a strong online
presence - and grow their businesses through proven Internet Marketing
Services."
Astheimer added that LandAmerica regularly surveys its Agent Partners to
find solutions that help them meet the challenges of the marketplace and grow
their bottom lines. The LandAmerica Website Development and Hosting/Internet
Marketing Services program was created in response to a growing number of
agents wishing to establish or improve their presence online.
For information about LandAmerica Website Development and Hosting/Internet
Marketing Services or about the LandAmerica AgentXtra Program, contact Jackie
Bunting, Vice President - AgentXtra Program Manager, at (804) 267-8442 or
jbunting@landam.com.
About LandAmerica Financial Group, Inc.
LandAmerica Financial Group, Inc. is a leading provider of real estate
transaction services with offices nationwide and a vast network of active
agents. LandAmerica serves agent, residential, commercial and lender customers
throughout the United States, Mexico, Canada, the Caribbean, Latin America,
Europe and Asia. LandAmerica is recognized as number one in the mortgage
services industry on Fortune's(R) 2007 and 2008 lists of America's Most
Admired Companies.
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