MCLEAN, Va., Jan. 6 /PRNewswire/ -- Dr. Siegal's Direct Nutritionals, LLC, operator of e-commerce website CookieDiet.com (www.CookieDiet.com) and worldwide distributor of the internationally-popular Dr. Siegal's COOKIE DIET(R) hunger-controlling cookies, shakes and other products, today announced that renowned physician, author, and weight loss expert Sanford Siegal, D.O., MD., will attend a grand opening event at the new Dr. Siegal's COOKIE DIET(R) retail store in Beverly Hills on Friday, January 23rd, from noon to 2pm.

Also attending the event will be Josie Raper of Phoenix, Arizona, who lost 120 lbs. with the help of Dr. Siegal's COOKIE DIET(R) and is featured on the cover of the "Half Their Size" double issue of People (http://tinyurl.com/ay7rt6) magazine which is currently on newsstands.

The new Dr. Siegal's COOKIE DIET(R) store in Beverly Hills, located two blocks from Rodeo Drive at 407 North Bedford Drive, will open on January 15th. Like other Dr. Siegal's COOKIE DIET(R) retail locations, the Beverly Hills store will be a non-medical, retail store unaffiliated with Dr. Sanford Siegal's South Florida medical practice, Siegal Medical Group.

"There are thousands of people in the Los Angeles area, particularly in Beverly Hills, Century City, and Hollywood, who buy Dr. Siegal's Cookie Diet products on CookieDiet.com. We're opening a store in Beverly Hills in order to save them the shipping time and costs," said Matthew Siegal, president and CEO of Dr. Siegal's Direct Nutritionals, LLC.

Dr. Sanford Siegal, known to generations as the Cookie Doctor(TM), created the original cookie-based weight loss system in 1975 to control his patients' hunger and enable them to faithfully adhere to the low calorie diet that he prescribes in his medical practice. Since 1975, more than 500,000 of Dr. Siegal's own patients, and those of 200 other physicians he has supplied, have lost weight with the help of his hunger-controlling foods.

The hunger-controlling quality of Dr. Siegal's cookies, shake mixes, and other foods comes from his proprietary amino acid formula that results from the blending of various protein food substances. For 34 years, Dr. Siegal has mixed every batch of his secret protein formula with his own hands in his private bakery near his Miami medical clinic. The formula is known only to Dr. Siegal and his wife who often joins him in his bakery for the three to four hour formula-mixing sessions.

Dr. Siegal's COOKIE DIET(R) hunger-controlling foods and nutritional supplements are available online at www.CookieDiet.com; by phone 24/7 at 877-377-4342 toll-free; and from select doctors, drug stores and retailers. They're also available at company-owned kiosks in Paradise Valley Mall and Chandler Fashion Center in Phoenix, AZ; Town Center Mall in Boca Raton, FL; Dadeland Mall in Miami, FL; The Galleria Mall in Ft. Lauderdale, FL; and Cherry Hill Mall in the Philadelphia suburb of Cherry Hill, NJ; and Tysons Corner Center in McLean, VA.

SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)