SYS-CON MEDIA Authors: Yeshim Deniz, Pat Romanski, Gary Arora, Zakia Bouachraoui, Liz McMillan

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Art Hotel Mobile Art Gallery for the iPhone

START MOBILE launches a FREE mobile wallpaper application for the iPhone

SAN FRANCISCO, CA -- (Marketwire) -- 02/12/09 -- START MOBILE, the mobile art company, today announced the launch of a FREE mobile art gallery application for the iPhone. The mobile wallpaper gallery features images of the 'painted rooms' at the Hotel des Arts in San Francisco, created by some of the world's premier emerging and underground artists.

http://www.startmobile.com

START MOBILE art galleries for the iPhone are available via the Apple App Store.

"We founded START MOBILE to bring NEW ART to a NEW MEDIUM, and the iPhone provides an unprecedented opportunity to do just that," according to John Doffing, the founder of START MOBILE. "Our first mobile art gallery for the iPhone officially launches today -- featuring some pretty amazing artwork from some pretty amazing artists -- and it is FREE."

START MOBILE's first mobile art gallery for the iPhone features exclusive images of the 'painted rooms' at the Hotel des Arts in San Francisco, delivered as mobile wallpapers directly to the picture library of the iPhone. The mobile art wallpapers are optimized for display on the iPhone, and all the images can be 'flipped' to reveal additional information about the artists and their artwork, including links to their respective websites and galleries. "If you are in a real-world art gallery or museum and you see something special, you can learn more about it by reading the placard," observed Doffing. "We attempted to imitate this experience within the context of our mobile art galleries for the iPhone."

START MOBILE galleries for the iPhone also include a unique PICTURE FRAME feature. Simply tap the PLAY icon on the toolbar within the application, and the iPhone is transformed into a digital picture frame which cycles through every image in the gallery at five-second intervals. The START MOBILE PICTURE FRAME over-rides the auto-lock setting on the device, so users can enjoy an arty slideshow while the iPhone is docked and charging.

The final screen in the ART HOTEL GALLERY application can be 'flipped' to reveal a MOBILE COUPON for a special discount on a week's stay at the Hotel des Arts in San Francisco.

Artists featured in the first START MOBILE gallery for the iPhone include Shepard Fairey, David Choe, Sugarluxe, Tricia Choi, Apex, Casey O'Connell, Punkadelik, Buff Monster, Terrance Hughes, Peat Wollaeger, Kelly Ording, Jet Martinez, and Chor Boogie.

Over the coming weeks, START MOBILE will launch additional START MOBILE applications for the iPhone, featuring exclusive mobile galleries from the world's leading artists and brands.

http://startmobile.net/iphone.html

ABOUT START MOBILE

http://www.startmobile.com

START MOBILE is committed to a vision of ART FOR EVERYONE + ART FOR EVERYWHERE.

Additional START MOBILE iPHONE GALLERY images are available via: http://startmobile.net/press.html.

THE HOTEL DES ARTS | SAN FRANCISCO

In 2004, the START SOMA art gallery in San Francisco started putting on art shows in the newly created Hotel des Arts, a boutique hotel located across the street from the Chinatown Gate in San Francisco's Union Square. Curator John Doffing, who is also the founder of START MOBILE, created a groundbreaking series of PAINTED ROOMS exhibitions at the Art Hotel, in which dozens of guest rooms were transformed into works of art by emerging artists from around the world. Featured artists with 'painted rooms' at the Hotel des Arts include Shepard Fairey, David Choe, Sugarluxe, Vulcan, Tricia Choi, Apex, Casey O'Connell, Punkadelik, Buff Monster, Terrance Hughes, Peat Wollaeger, Kelly Ording, Jet Martinez, Chor Boogie -- and dozens more.

Please watch for future FREE iPhone mobile art gallery applications from START MOBILE featuring additional exclusive artwork from the ART HOTEL. http://www.sfhoteldesarts.com

START SOMA GALLERY | SAN FRANCISCO

http://www.startsoma.com

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