Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud.
We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
SYDNEY, AUSTRALIA -- (MARKET WIRE) -- 05/11/05 -- Altium Limited (ASX: ALU), a leading
developer of Windows-based electronics design software, today announced the
unification of the company's recently-released DXP 2004-based products
under the Altium Designer name.
The latest 2004 versions of Altium's Protel, Nexar, CircuitStudio, and
CAMtastic products all are based on the company's DXP 2004 technology
integration platform. What's more, each of these products is a subset of an
overall DXP 2004-based design system that provides a complete and diverse
set of capabilities for electronic product development. To coincide with
the release of Service Pack 3 for DXP 2004, Altium has introduced the name
Altium Designer to represent this complete DXP-based design system. The
capabilities of Protel, Nexar, CircuitStudio, and CAMtastic remain
unchanged, but these brands now represent licensing options of Altium
Designer.
Altium has introduced Altium Designer to better reflect the unified nature
of its overall DXP-based design system, which provides a single, integrated
application that encompasses all the capabilities necessary for electronic
product development. It also allows Altium to better communicate the
breadth of technologies integrated on its DXP platform -- board-level
system design and verification, FPGA-level system design and verification,
embedded software development, CAM engineering, and design data, document
and library management.
"Soft" design
Altium Designer also provides a focus for the company's industry leadership
in facilitating the use of programmable logic to host the entire "embedded
intelligence" of design and move away from the hard-wiring of processors
and peripherals.
Nick Martin, founder and CEO, Altium, explains: "The development of
electronic products is a juggling act that balances the drive to embed more
and more intelligence into a design with the time needed to create,
implement and test the application. The history of electronics charts a
continuous movement towards designing at higher levels of abstraction in
order to efficiently contend with increasing levels of complexity.
Microprocessors and digital design paradigms allowed portions of the design
problem to be moved into a highly fluid and easily updateable realm --
software. This enabled some complexity to be dealt with in a 'soft'
environment that was flexible and easily changeable throughout the design
process."
Martin continues, "Today the availability at relatively low cost of
high-capacity, high-performance programmable devices such as FPGAs is
shifting the balance again and allowing previously fixed design elements
such as the processor and its peripheral components and logic blocks to be
moved into a 'soft' domain. To harness this 'soft' future and take
advantage of the benefits that it offers, a unified approach to electronic
product development is required. This is the approach we've taken with our
product development and is represented by Altium Designer."
Altium Designer
Electronic product development involves combining off-the-shelf components
to form a hardware platform, and adding "intelligence" to this platform in
the form of software and soft-wired circuitry hosted in programmable
devices such as FPGAs.
Altium Designer provides a single, unified application that incorporates
all the technologies and capabilities necessary for complete electronic
product development. Altium Designer integrates board- and FPGA-level
system design, embedded software development for FPGA-based processors, and
PCB layout, editing and manufacturing within a single design environment.
This, combined with modern design data management capabilities, makes
Altium Designer the complete solution for electronic product development --
a solution that caters for both today's and tomorrow's development needs.
Licensing Options
Altium's current DXP 2004-based products -- Protel 2004, Nexar 2004,
CircuitStudio 2004, and CAMtastic 2004 -- are all licensing options of
Altium Designer, and offer a subset of capabilities targeted towards
specific members of design teams. Altium's current Unified Nexar-Protel
license gives access to the full capabilities of the Altium Designer
system.
Because all of these license options reflect different capability sets of a
single system -- Altium Designer -- companies can deploy a mix of licenses
to suit their design team needs, with the complete assurance that all team
members are operating within a single, integrated environment. All team
members, regardless of whether they have a CircuitStudio, Protel, Nexar,
CAMtastic or Unified Nexar-Protel license option, share a common
environment, work within common projects and access common design editors
and capabilities.
The CircuitStudio licensing option, priced at US$1,995, is targeted at
front-end design engineers. CAMtastic, priced at US$2,995, provides
specialized capabilities for CAM needs. The Protel licensing option at
US$9,995 is targeted at board-level system design. Nexar, also priced at
US$9,995, focuses on FPGA-level system design and integrating soft
processors within programmable devices. The Unified Nexar-Protel licensing
option gives access to the full range of Altium Designer capabilities and
is priced at US$11,995. For more information on licensing options and
associated capabilities, please refer to the attached "Altium Designer
Feature Set Summary."
About Altium Limited
Altium Limited (ASX: ALU) is a global developer and supplier of electronics
design software for the Microsoft Windows environment. Founded in 1985,
Altium released the world's first Microsoft Windows-based printed circuit
board design tool in 1991, and continues to provide advanced, easy-to-use
and affordable software design tools for complete electronic product
development to electronics engineers, designers, and developers worldwide.
Altium is headquartered in Sydney, Australia, and has sales and support
offices in Australia, the United States, Japan, Europe and China. For more
information, please visit www.altium.com.
Altium, Altium Designer, CAMtastic, CircuitStudio, Design Explorer, DXP,
LiveDesign, NanoBoard, NanoTalk, Nexar, nVisage, P-CAD, Protel, Situs,
TASKING, and Topological Autorouting and their respective logos are
trademarks or registered trademarks of Altium Limited or its subsidiaries.
All other registered or unregistered trademarks referenced herein are the
property of their respective owners, and no trademark rights to the same
are claimed.
Altium USA Media Contact:
Sarah Seifert
Edelman
800 West El Camino Real Ste. 400
Mountain View, CA 94040
USA www.edelman.com
Telephone: +1 650 968 4033
Fax: +1 650 968 2201
Email: sarah.seifert@edelman.com