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Drool, Britannia? Is the UK Failing the Cloud?
By Roger Strukhoff
Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
Jan. 8, 2012 11:38 AM EST
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From the Wires
IT Structures Emerges to Take Center Stage at VMworld Europe

By: Business Wire
Feb. 24, 2009 05:11 AM

IT Structures, Inc., a leader in on-demand virtual enterprise software evaluation services, today announced the company will support the VMware vCloud™ initiative. Earlier today Zvi Guterman, IT Structures chief executive officer, demonstrated the IT Structures Virtual Sales Engagement service using the VMware vCloud API on stage during VMware CEO Paul Maritz’s keynote address at the VMworld conference in Cannes, France.

IT Structures’ Virtual Sales Engagement, first launched in January 2008, empowers enterprise software and appliance vendors to orchestrate secure, Web-based evaluations and fully-functional enterprise POCs for prospective customers and partners.

By leveraging the VMware vCloud API, IT Structures enables software and appliance vendors to set up full-featured software deployments accessible to potential customers in a SaaS model. Therefore, prospective enterprise end-users can test and evaluate new complex enterprise software offerings without the need for local system installation, integration or on-site support. Enterprises benefit from the simplicity of a hosted offering, plus the portability that enables enterprises to export Proof of Concept environments from IT Structures and move directly into production at the location of their choice, internal or external.

IT Structures has quickly acquired an impressive slate of customers in the past year, including Cisco, Alcatel-Lucent, Sprint, Sandisk, Websense and more.

“IT Structures offers on-demand provisioning of complex software solutions that showcases a highly practical application of a cloud service for ISVs and enterprise customers,” said Dan Chu, vice president, emerging products and solutions, VMware. “It helps software and appliance companies sell more efficiently and effectively, while relieving enterprise companies from the cost and resource challenges normally associated with POCs. That’s a compelling and immediate value proposition.”

“VMware vCloud™ will help accelerate the adoption of the Virtual Sales Engagement service, and enable the service to truly scale with the cloud,” said Zvi Guterman, chief executive officer at IT Structures. “VMware vCloud will enable companies to tap computing capacity in the cloud, offering the dynamic flexibility and quality of service to allow them to embrace cloud computing. In turn, this will encourage enterprise software and appliance vendors to leverage our established Virtual Sales Environment service to permit prospective customers to evaluate sophisticated software over the Web with ease.”

The VMware vCloud Initiative will deliver enterprise-class cloud computing by federating compute capacity on demand between virtual datacenters and cloud service providers to support existing and new application loads. It is aimed at helping companies safely tap compute capacity inside and outside their firewalls – how they want, when they want, and as much as they want – to ensure quality of service for any application they want to run, internally or as a service.

Interested media can get a demonstration of the IT Structures service upon request.

The IT Structures Market:

IT Structures created Virtual Sales Engagement to bypass the significant amount of legwork associated with enterprise technology POCs and trials. IT Structures’ patent-pending technology enables a vendor to create a virtual environment for any software or appliance solution regardless of complexity. Multiple clients and servers and complex networking are not a problem. IT Structures delivers a secure data center within a scalable, high-availability cloud.

Once an IT Structures customer is up and running, it’s quick and easy to deploy a trial to a prospect. Demos can be customized in real time, shown live and in action (no videos or screenshots needed), and accessed later by the prospect. Detailed reporting enables the vendor to understand purchaser behavior and patterns, and gauge the effectiveness of a pitch or gain clearer insight into the likelihood of a sale. It can also dramatically reduce the time needed to complete a sales cycle.

What IT Structures’ Virtual Sales Engagement means for vendors:

  • Dramatically reduces the amount of resources and time it takes to get a customer a full evaluation package
  • Enables live, on-the-fly customization to showcase the full power of a software package
  • Saves money on travel and other sales-related expenses
  • Provides detailed metrics on purchaser behaviors to better optimize sales cycles and gauge interest

What IT Structures’ Virtual Sales Engagement means for technology purchasers:

  • Offers the ability to fully evaluate new software/hardware on their own time and at their own pace
  • Offers the evaluating department an opportunity to evaluate a software product without the need to involve the internal IT team
  • Enables a department to showcase product benefits to other key decision makers in an internal purchasing process

About IT Structures:

IT Structures empowers enterprise technology vendors to deliver evaluations, proofs-of-concept, demos and technical training as complete virtual environments, using an on-demand cloud-based service. Companies such as Cisco, Alcatel-Lucent and Websense have chosen IT Structures to engage their sales prospects with hands-on interactive evaluations, thereby reducing the cost of pilot projects and POCs, increasing productivity of sales and training staff, and improving visibility throughout the sales process.

Using its patent-pending Cloud Composer technology, IT Structures enables the creation of instantly available, fully functional and complex enterprise software and hardware environments, recreating the true user experience in a virtual setting.

IT Structures is privately owned, and backed by Sequoia Capital and Gemini Israeli Funds. For more information, please visit www.itstructures.com.

"Forward-Looking Statements Regarding VMware, Inc.

Statements made in this press release regarding VMware, Inc. which are not statements of historical fact are forward-looking statements and are subject to the safe harbor provisions created by the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate, but are not limited, to ongoing development and delivery of innovative vCloud products. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) current uncertainty in global economic conditions that pose a risk to the overall economy as consumers and businesses may defer purchases in response to tighter credit and negative financial news, which could negatively affect product demand; (ii) delays or reductions in consumer or information technology spending; (iii) competitive factors, including but not limited to product and marketing initiatives by competitors; and(iv) end user ability to develop, and to transition to, new technologies. These forward looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value and effect as well as other risks detailed in documents filed with the Securities and Exchange Commission, including VMware's report on Form 10-Q for the quarter ended September 30, 2008, which could cause actual results to vary from expectations. VMware disclaims any obligation to update any such forward-looking statements after the date of this release."

Published Feb. 24, 2009— Reads 267
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
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About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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