Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud.
We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
IT Structures, Inc., a leader in on-demand virtual enterprise software
evaluation services, today announced the company will support the VMware
vCloud™ initiative. Earlier today Zvi Guterman, IT Structures chief
executive officer, demonstrated the IT Structures Virtual Sales
Engagement service using the VMware vCloud API on stage during VMware
CEO Paul Maritz’s keynote address at the VMworld conference in Cannes,
France.
IT Structures’ Virtual Sales Engagement, first launched in January 2008,
empowers enterprise software and appliance vendors to orchestrate
secure, Web-based evaluations and fully-functional enterprise POCs for
prospective customers and partners.
By leveraging the VMware vCloud API, IT Structures enables software and
appliance vendors to set up full-featured software deployments
accessible to potential customers in a SaaS model. Therefore,
prospective enterprise end-users can test and evaluate new complex
enterprise software offerings without the need for local system
installation, integration or on-site support. Enterprises benefit from
the simplicity of a hosted offering, plus the portability that enables
enterprises to export Proof of Concept environments from IT Structures
and move directly into production at the location of their choice,
internal or external.
IT Structures has quickly acquired an impressive slate of customers in
the past year, including Cisco, Alcatel-Lucent, Sprint, Sandisk,
Websense and more.
“IT Structures offers on-demand provisioning of complex software
solutions that showcases a highly practical application of a cloud
service for ISVs and enterprise customers,” said Dan Chu, vice
president, emerging products and solutions, VMware. “It helps software
and appliance companies sell more efficiently and effectively, while
relieving enterprise companies from the cost and resource challenges
normally associated with POCs. That’s a compelling and immediate value
proposition.”
“VMware vCloud™ will help accelerate the adoption of the Virtual Sales
Engagement service, and enable the service to truly scale with the
cloud,” said Zvi Guterman, chief executive officer at IT Structures.
“VMware vCloud will enable companies to tap computing capacity in the
cloud, offering the dynamic flexibility and quality of service to allow
them to embrace cloud computing. In turn, this will encourage enterprise
software and appliance vendors to leverage our established Virtual Sales
Environment service to permit prospective customers to evaluate
sophisticated software over the Web with ease.”
The VMware vCloud Initiative will deliver enterprise-class cloud
computing by federating compute capacity on demand between virtual
datacenters and cloud service providers to support existing and new
application loads. It is aimed at helping companies safely tap compute
capacity inside and outside their firewalls – how they want, when they
want, and as much as they want – to ensure quality of service for any
application they want to run, internally or as a service.
Interested media can get a demonstration of the IT Structures service
upon request.
The IT Structures Market:
IT Structures created Virtual Sales Engagement to bypass the significant
amount of legwork associated with enterprise technology POCs and trials.
IT Structures’ patent-pending technology enables a vendor to create a
virtual environment for any software or appliance solution regardless of
complexity. Multiple clients and servers and complex networking are not
a problem. IT Structures delivers a secure data center within a
scalable, high-availability cloud.
Once an IT Structures customer is up and running, it’s quick and easy to
deploy a trial to a prospect. Demos can be customized in real time,
shown live and in action (no videos or screenshots needed), and accessed
later by the prospect. Detailed reporting enables the vendor to
understand purchaser behavior and patterns, and gauge the effectiveness
of a pitch or gain clearer insight into the likelihood of a sale. It can
also dramatically reduce the time needed to complete a sales cycle.
What IT Structures’ Virtual Sales Engagement means for vendors:
Dramatically reduces the amount of resources and time it takes to get
a customer a full evaluation package
Enables live, on-the-fly customization to showcase the full power of a
software package
Saves money on travel and other sales-related expenses
Provides detailed metrics on purchaser behaviors to better optimize
sales cycles and gauge interest
What IT Structures’ Virtual Sales Engagement means for technology
purchasers:
Offers the ability to fully evaluate new software/hardware on their
own time and at their own pace
Offers the evaluating department an opportunity to evaluate a software
product without the need to involve the internal IT team
Enables a department to showcase product benefits to other key
decision makers in an internal purchasing process
About IT Structures:
IT Structures empowers enterprise technology vendors to deliver
evaluations, proofs-of-concept, demos and technical training as complete
virtual environments, using an on-demand cloud-based service. Companies
such as Cisco, Alcatel-Lucent and Websense have chosen IT Structures to
engage their sales prospects with hands-on interactive evaluations,
thereby reducing the cost of pilot projects and POCs, increasing
productivity of sales and training staff, and improving visibility
throughout the sales process.
Using its patent-pending Cloud Composer technology, IT Structures
enables the creation of instantly available, fully functional and
complex enterprise software and hardware environments, recreating the
true user experience in a virtual setting.
IT Structures is privately owned, and backed by Sequoia Capital and
Gemini Israeli Funds. For more information, please visit www.itstructures.com.
"Forward-Looking Statements Regarding VMware, Inc.
Statements made in this press release regarding VMware, Inc. which are
not statements of historical fact are forward-looking statements and are
subject to the safe harbor provisions created by the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements relate,
but are not limited, to ongoing development and delivery of innovative
vCloud products. Actual results could differ materially from those
projected in the forward-looking statements as a result of certain risk
factors, including but not limited to: (i) current uncertainty in global
economic conditions that pose a risk to the overall economy as consumers
and businesses may defer purchases in response to tighter credit and
negative financial news, which could negatively affect product demand;
(ii) delays or reductions in consumer or information technology
spending; (iii) competitive factors, including but not limited to
product and marketing initiatives by competitors; and(iv) end user
ability to develop, and to transition to, new technologies. These
forward looking statements are based on current expectations and are
subject to uncertainties and changes in condition, significance, value
and effect as well as other risks detailed in documents filed with the
Securities and Exchange Commission, including VMware's report on Form
10-Q for the quarter ended September 30, 2008, which could cause actual
results to vary from expectations. VMware disclaims any obligation to
update any such forward-looking statements after the date of this
release."