Samsung Electronics Co., Ltd., a global leader in advanced semiconductor technology, today announced that Wan Hoon (W. H.) Hong has been appointed Chief Executive Officer and President of Samsung Semiconductor, Inc.

Mr. Hong will be responsible for overseeing all aspects of the company’s Memory, LCD, Storage and System LSI divisions within the Americas. Prior to his appointment at SSI, Mr. Hong, for the past twenty-five years, was responsible for managing strategic planning, sales and marketing activities at the Memory, LCD and System LSI divisions in Seoul, Korea.

“In our leadership role as the most innovative component maker of mobile, consumer electronics and IT products, we will continue to work with our customers to develop high-performance, advanced-featured devices that are in big-volume demand in the marketplace,” said W. H. Hong, CEO, Samsung Semiconductor, Inc.

Mr. Hong most recently was senior vice president of Memory Marketing at Samsung Electronics in Seoul, Korea where he was in charge of developing global marketing strategy for the world’s number one memory company. Prior to that, he served as president of Samsung Electronics Taiwan. Before that, Mr. Hong was responsible for sales and marketing at the LCD Business headquarters in Seoul, Korea. Earlier, he directed Memory Marketing at Samsung Semiconductor Europe GMBH. Mr. Hong began his career at Samsung in System LSI process and product engineering.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Samsung and the stylized Samsung design are trademarks and service marks of Samsung Electronics Co., Ltd. All other trademarks are the property of their respective owners.

seoul/2-5-09/jel