SYS-CON MEDIA Authors: Pat Romanski, Yeshim Deniz, Elizabeth White, Liz McMillan, William Schmarzo

News Feed Item

Expway Broadens Reach at the NAB Show with its Mobile DTV Service Guide and Helps Broadcasters Engage and Monetize Their Mobile DTV Audience

Expway announces today that it powers more than 12 Mobile DTV booths at NAB’09, in Las Vegas, Nevada, with its FastESG™ ATSC-MH Service Guide solution.

FastESG™ ATSC-MH edition, compliant with the new A\153 ATSC-MH standard, is shown notably by the Mobile 360 alliance led by Sinclair Broadcast Group on the ATSC Mobile DTV Pavilion (C8546). “This is a tremendous success for us and it signals recognition of our technical leadership on this new standard,” says Thierry Sergent, CEO of Expway. FastESG™ is the first Mobile TV Service Guide ever deployed, and it has now been implemented and tested on every continent. Continuously improved since its launch in 2006, it now offers compelling services and delivers proven efficiency and reliability to Expway’s customers.

FastESG™, which will be demonstrated at the Expway booth (C8546-O), allows delivery of essential services such as the Program Guide or Logos, but it includes a wider range of compelling services for mobile audiences. Music & Video Clip downloads, Weather forecasts, News reports and Sport statistics can now feed into devices and capture audiences. More notably, it allows these new audiences to be monetized using advertising capabilities. “We are proud to release the ATSC-MH Edition of our award-winning product FastESG™,” says Claude Seyrat, Ph.D., VP Marketing at Expway. “Mobile DTV is a unique opportunity for broadcasters and we are pleased to help them leverage their airwaves with a new range of engaging mobile TV services”, he adds.

FastESG™ implements the complete Signaling and Announcement Service Guide specification and interfaces with major head-end solution from Axcera, Harmonic and Rohde & Schwarz. “Broadcasters are looking for a solution that is reliable, independent and strictly compliant with the standard. I think people are wary of being locked in to a proprietary “black box” ATSC-MH solution,” says Mr. Seyrat. “At Expway, we have always been very strict regarding compliance to standards and we will continue our interoperability test campaigns… for the benefit of our customers, who want to launch their Mobile DTV services soon,” he concludes.

The Expway FastESG™ solution is proposed hand-in-hand with FastCollection™, its sister solution for monitoring Mobile DTV usage. FastCollection™ was released last fall as the first worldwide audience measurement and usage monitoring solution dedicated to Mobile TV. The solution helps broadcasters to understand their audience and, as a consequence, to adapt their content offerings. “We know that the mobile audience has new consumption habits that are quickly evolving. We consider it crucial to provide a precise, fine-grain tool that allows optimized monetization of this new audience,” adds Mr. Seyrat.

If you want an inside look at Expway’s Mobile DTV solutions, be sure to visit Expway at the NAB exhibition in Las Vegas, Nevada, USA, at the Expway demonstration booth (ATSC Mobile DTV Pavilion, booth#C8546-O) or at one of Expway’s many partner booths.

About Expway

EXPWAY is the world leader in Mobile TV and Mobile Video solutions for broadcast, telecom and satellite networks. Expway solutions allow operators and broadcasters to deliver compelling video services to their customers such as Live and Interactive Mobile TV, Mobile TV Advertisements, Video-on-Demand and Datacasting applications. Expway’s solutions offer new opportunities for users to interact and play with their favorite content and discover additional, related content. For more information, please visit http://www.expway.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
DXWorldEXPO LLC announced today that Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, softwar...
Founded in 2002 and headquartered in Chicago, Nexum® takes a comprehensive approach to security. Nexum approaches business with one simple statement: “Do what’s right for the customer and success will follow.” Nexum helps you mitigate risks, protect your data, increase business continuity and meet your unique business objectives by: Detecting and preventing network threats, intrusions and disruptions Equipping you with the information, tools, training and resources you need to effectively m...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
The Transparent Cloud-computing Consortium (T-Cloud) is a neutral organization for researching new computing models and business opportunities in IoT era. In his session, Ikuo Nakagawa, Co-Founder and Board Member at Transparent Cloud Computing Consortium, will introduce the big change toward the "connected-economy" in the digital age. He'll introduce and describe some leading-edge business cases from his original points of view, and discuss models & strategies in the connected-economy. Nowad...
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
NanoVMs is the only production ready unikernel infrastructure solution on the market today. Unikernels prevent server intrusions by isolating applications to one virtual machine with no users, no shells and no way to run other programs on them. Unikernels run faster and are lighter than even docker containers.
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings...
SUSE is a German-based, multinational, open-source software company that develops and sells Linux products to business customers. Founded in 1992, it was the first company to market Linux for the enterprise. Founded in 1992, SUSE is the world’s first provider of an Enterprise Linux distribution. Today, thousands of businesses worldwide rely on SUSE for their mission-critical computing and IT management needs.
The dream is universal: heuristic driven, global business operations without interruption so that nobody has to wake up at 4am to solve a problem. Building upon Nutanix Acropolis software defined storage, virtualization, and networking platform, Mark will demonstrate business lifecycle automation with freedom of choice and consumption models. Hybrid cloud applications and operations are controllable by the Nutanix Prism control plane with Calm automation, which can weave together the following: ...
Crosscode Panoptics Automated Enterprise Architecture Software. Application Discovery and Dependency Mapping. Automatically generate a powerful enterprise-wide map of your organization's IT assets down to the code level. Enterprise Impact Assessment. Automatically analyze the impact, to every asset in the enterprise down to the code level. Automated IT Governance Software. Create rules and alerts based on code level insights, including security issues, to automate governance. Enterpr...
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...