SYS-CON MEDIA Authors: Elizabeth White, Yeshim Deniz, Roger Strukhoff, Jason Bloomberg, Pat Romanski

News Feed Item

Expway Broadens Reach at the NAB Show with its Mobile DTV Service Guide and Helps Broadcasters Engage and Monetize Their Mobile DTV Audience

Expway announces today that it powers more than 12 Mobile DTV booths at NAB’09, in Las Vegas, Nevada, with its FastESG™ ATSC-MH Service Guide solution.

FastESG™ ATSC-MH edition, compliant with the new A\153 ATSC-MH standard, is shown notably by the Mobile 360 alliance led by Sinclair Broadcast Group on the ATSC Mobile DTV Pavilion (C8546). “This is a tremendous success for us and it signals recognition of our technical leadership on this new standard,” says Thierry Sergent, CEO of Expway. FastESG™ is the first Mobile TV Service Guide ever deployed, and it has now been implemented and tested on every continent. Continuously improved since its launch in 2006, it now offers compelling services and delivers proven efficiency and reliability to Expway’s customers.

FastESG™, which will be demonstrated at the Expway booth (C8546-O), allows delivery of essential services such as the Program Guide or Logos, but it includes a wider range of compelling services for mobile audiences. Music & Video Clip downloads, Weather forecasts, News reports and Sport statistics can now feed into devices and capture audiences. More notably, it allows these new audiences to be monetized using advertising capabilities. “We are proud to release the ATSC-MH Edition of our award-winning product FastESG™,” says Claude Seyrat, Ph.D., VP Marketing at Expway. “Mobile DTV is a unique opportunity for broadcasters and we are pleased to help them leverage their airwaves with a new range of engaging mobile TV services”, he adds.

FastESG™ implements the complete Signaling and Announcement Service Guide specification and interfaces with major head-end solution from Axcera, Harmonic and Rohde & Schwarz. “Broadcasters are looking for a solution that is reliable, independent and strictly compliant with the standard. I think people are wary of being locked in to a proprietary “black box” ATSC-MH solution,” says Mr. Seyrat. “At Expway, we have always been very strict regarding compliance to standards and we will continue our interoperability test campaigns… for the benefit of our customers, who want to launch their Mobile DTV services soon,” he concludes.

The Expway FastESG™ solution is proposed hand-in-hand with FastCollection™, its sister solution for monitoring Mobile DTV usage. FastCollection™ was released last fall as the first worldwide audience measurement and usage monitoring solution dedicated to Mobile TV. The solution helps broadcasters to understand their audience and, as a consequence, to adapt their content offerings. “We know that the mobile audience has new consumption habits that are quickly evolving. We consider it crucial to provide a precise, fine-grain tool that allows optimized monetization of this new audience,” adds Mr. Seyrat.

If you want an inside look at Expway’s Mobile DTV solutions, be sure to visit Expway at the NAB exhibition in Las Vegas, Nevada, USA, at the Expway demonstration booth (ATSC Mobile DTV Pavilion, booth#C8546-O) or at one of Expway’s many partner booths.

About Expway

EXPWAY is the world leader in Mobile TV and Mobile Video solutions for broadcast, telecom and satellite networks. Expway solutions allow operators and broadcasters to deliver compelling video services to their customers such as Live and Interactive Mobile TV, Mobile TV Advertisements, Video-on-Demand and Datacasting applications. Expway’s solutions offer new opportunities for users to interact and play with their favorite content and discover additional, related content. For more information, please visit http://www.expway.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get tailored market studies; and more.
Tapping into blockchain revolution early enough translates into a substantial business competitiveness advantage. Codete comprehensively develops custom, blockchain-based business solutions, founded on the most advanced cryptographic innovations, and striking a balance point between complexity of the technologies used in quickly-changing stack building, business impact, and cost-effectiveness. Codete researches and provides business consultancy in the field of single most thrilling innovative te...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
In his session at 23rd International CloudEXPO, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/busine...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City. Our Silicon Valley 2019 schedule will showcase 200 keynotes, sessions, general sessions, power panels, and...
ShieldX's CEO and Founder, Ratinder Ahuja, believes that traditional security solutions are not designed to be effective in the cloud. The role of Data Loss Prevention must evolve in order to combat the challenges of changing infrastructure associated with modernized cloud environments. Ratinder will call out the notion that security processes and controls must be equally dynamic and able to adapt for the cloud. Utilizing four key factors of automation, enterprises can remediate issues and impro...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. DevOpsSUMMIT at CloudEXPO expands the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike.
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that pro...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...