Apple, I used to love you.  I love my Macbook.  I am on record as saying that the iPod Touch is the finest piece of technology that I have ever owned.  It has changed my life.  You make great products.  Why do you have to lie to me and the rest of the population?  I used to think the smarmy ads were a novelty, but now they just annoy me.  You used to be creative, and now you are just an outright liar.

Look, if you really have to resort to such tactics to sell your product, you may have to rethink your offering.  When netbooks roared into the scene, you mocked and dismissed them.  That’s fine.  Retain your superior price point and premium products.  However, don’t effing lie.  Your Macbooks have small screens too.  Your memory prices are insane.  Stop lying.

Most importantly, your computers crash.  It doesn’t have as widely a known name like blue screen of death, but it’s just the same.  Any Mac owner has seen the kernel panic screen.  This screen comes without any warning, and you are completely hosed.  Further, it comes at unpredictable times.  Stop lying about your reliability.  I haven’t seen a blue screen of death in a very long time.  Not once in the year I was running Vista, and not once since I have started running Windows 7.  I regularly see kernel panics on my personal Macbooks.  And stop with the “no viruses’” thing.  That’s like bankrupt bank claiming that they are awesome because they never got robbed by Jesse James.  Unfortunately, he went where the money was.  So you must be making the claim that no one uses your computers (thus making them an unappealing target for viruses).  Well done.

Word of advice to Apple.  Please get back to showing me why your products are awesome.  You iPhone ads are great for specifically that purpose.  These “I’m a Mac” ads are completely disingenuous and it’s time to move on.

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