Cloud-based SCM for Ads: MD talks with YieldEx

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Drool, Britannia? Is the UK Failing the Cloud?

By Roger Strukhoff

Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.

Jan. 8, 2012 11:38 AM EST

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Cloud-based SCM for Ads: MD talks with YieldEx

By: John Gauntt

May. 11, 2009 11:30 AM

Publishers have an inventory and supply chain management problem similar to airlines and their seat pricing. The value of the asset changes rapidly, changes according to who wants it, changes according to how it’s bundled with other offers. It’s a whirl of activity right up to the point when the plane takes off or the [...]

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About John Gauntt
John du Pre Gauntt is the founder of Media Dojo, a blog focusing on the intersection of cloud computing and digital media/marketing. Previously, he was senior mobile analyst for eMarketer, where he covered mobile media and mobile marketing. He founded several research and communications firms focused on mobile technology, and worked on marketing research projects for LME Ericsson, NTT DoCoMo, Google and PricewaterhouseCoopers. Gauntt was also a business editor for The Economist Group in London and a corporate trainer for Matsushita Electric Corporation in Osaka, Japan. He holds a MS in Information Systems from the London School of Economics and a BA degree in English and American literature from the University of Tennessee-Chattanooga.