Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud.
We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
The press release remains one of the building blocks of any public relations effort. Don’t believe it? Go check out the website of any Fortune 1000 company, and you know what you’ll find? Press releases. Lots of them. Typically issued in a consistent manner. We’ll save the lengthy discussion surrounding the various objectives the press release can achieve for a different post.
The PR Flex team put together a list of 30 reasons to issue a press release, and frankly we probably could have come up with 30 more. If you’re struggling to figure out if your business has “something to say” to the media, start with this list.
About PR Flex In a few short years, the media landscape has changed dramatically. Until recently, companies relied on media coverage – either purchased in the form of advertising or earned in the form of public relations – to tell their stories to key audiences and build their brand. Today, businesses and organizations can achieve those same objectives without buying a single ad or being covered in the press. A steady flow of well-written, informational materials distributed regularly to customers, prospects and partners, as well as to the Web itself via news wires, can make a measurable impact on your business.
The next step is a big one – who do you hire to put this strategy in motion? The long-term commitment of a PR firm is often too costly for many small and mid-size businesses. Assembling a team of freelancers can be a hit-or-miss proposition. Hiring an in-house candidate to do it all is even harder. It’s the rare PR and marketing expert who can write, plan and execute PR and marketing strategies based on well-honed best practices – and they don’t come cheap.
Our network of writers and media relations pros are well-versed in this new and exciting communications world. Our transparent pricing model is a refreshing change from the murky retainers of a typical agency. And our flexible structure means you have access to a deep bench of writing and PR pros when – and only when – you need them.
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