DALLAS, June 21 /PRNewswire/ -- TRUE.com(R), the leading scientifically based online relationship service, has announced a triple-digit increase in its multi-million dollar advertising budget. The expanded budget will further fuel TRUE's rapid growth and enhance its industry-leading market position. Already ranked as the nation's No. 1 dating site, according to Hitwise's May 2006 report on lifestyle dating Web sites, TRUE is now set to boost its overall marketing budget and increase its marketing mix and its emphasis on interactive direct response, as well as expanding its overall consumer reach.
A relatively new face in the industry, the 2 1/2 year-old company weighs in with an astounding membership base of more than eight million singles amassed in this short period of time. The relationship service's primary advertising goal is to further its reach throughout the dating market to educate consumers on its innovative approach to online dating practices.
"We've created a service that celebrates the differences in people and works to find the best partner for our customers based on those differences," said Cornell McGee, chief marketing officer for TRUE. "We are increasing our advertising spend to expand advertising relationships and partnerships. TRUE's goal remains finding the proper outlets that will directly reach our target market and provide a favorable return on our investment."
The expanded budget will primarily serve as a means to grow TRUE's awareness in key niche online markets. Additionally, the company will explore alternative marketing partnerships that would further extend its reach in the dating service industry.
TRUE, which was recently ranked by Hitwise as number 62 of the top 100 most-visited sites in the United States, is already exploring more creative and targeted outlets of communication in order to leverage these channels to educate users on its online dating services. "When this company was created, our goal was -- and remains -- eliminating divorce in this country by providing the safest and most accurate compatibility-matching service to our customers," said Herb Vest, chief executive officer of TRUE. "We've expanded our efforts to help locate more effective ways of informing our more than 8 million members of the unique measures our company takes to not only improve their online security, but pair them with partners who truly complement their personality."
Among TRUE's most-touted features is its commitment to member safety and scientifically based compatibility testing methods. To further increase security for TRUE's members, mandatory criminal background screenings are conducted on every member before they are allowed to communicate on the site. Also, TRUE actively pursues prosecution of criminals and married individuals that violate their contract with TRUE by working directly with appropriate Federal and State officials, and even filing private lawsuits.
TRUE is the only online dating service to offer scientifically-based compatibility testing. The TRUE Compatibility Test is uniquely endorsed by Psychology Today and independently certified by experts in tests and measurements, Integrated Knowledge Systems, Inc., to meet the Standards for Educational and Psychological Testing. With this test, TRUE has established itself as the only online relationship service to provide professionally constructed tools to help determine the compatibility of its members.
About TRUE
TRUE is safer, savvy and the leading scientifically based, online relationship service, whose mission is to help singles find long-lasting and fulfilling relationships. Founded on an advanced, scientifically-based compatibility test uniquely endorsed by Psychology Today and independently certified by one of the leading experts in tests and measurements -- Integrated Knowledge Systems, Inc. -- to meet the Standards for Educational and Psychological Testing, TRUE is the only online relationship service that actively seeks to further protect the safety of its communicating members by conducting extensive criminal background screenings and single verification screenings. With the help of proprietary research and in conjunction with national and international advisors in the field of relationship and psychology, TRUE's team of experts guides members step-by-step through all stages of the relationship-building process. To find out more about how TRUE helps people around the world Live.Love.Learn.(R) please visit http://www.true.com/
Press Contacts:
Sie Soheili
VOLLMER Public Relations
972/488-4790
sie@vollmerpr.com
TRUE.com
CONTACT: Sie Soheili of VOLLMER Public Relations for TRUE.com, +1-972-488-4790, sie@vollmerpr.com
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