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From the Wires
I Heart Harlequin Presents... and So Will You

By: Aaron Reed
Feb. 28, 2007 10:55 PM
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TORONTO, Feb. 28 /PRNewswire/ -- Harlequin Enterprises Limited (http://www.eharlequin.com/), the global leader in series romance and one of the world's leading publishers of women's fiction, today announced the launch of I Heart Harlequin Presents (http://www.iheartharlequinpresents.com/) a blog dedicated solely to Harlequin Presents, the most popular category romance novels in the world.

Created and hosted by the editors, authors and other personnel behind Harlequin Presents, the I Heart Harlequin Presents blog allows readers the opportunity to get the real scoop. Tessa Shapcott, Executive Editor, explains the unique appeal of Harlequin Presents. "There's something completely compulsive about Presents. Once you've been bitten by the Presents bug, only alpha males, high emotional drama and glitz and glamour will do. The opportunity to indulge that compulsion and delight in all the line's unique elements, trade gossip and opinions, and garner feedback is too good to miss, and it's what has made me so excited."

Editors, authors and readers exchange ideas and opinions and engage in friendly, passionate discussions about their favorite series. Editors explain the eternal allure of the alpha male (think powerful sheikh, Greek tycoon, British billionaire or Italian playboy) and authors share their experiences writing the timeless novels. Readers are encouraged to weigh in to the discussions with their likes and dislikes about the books and -- as the individuals writing and shaping the books are hosting the blog -- help shape the stories and themes of future Harlequin Presents novels.

I Heart Harlequin Presents encourages loyal fans to revel in the unique pleasure that comes from reading a Harlequin Presents novel and it allows readers seeking authentic, knowledgeable information on Harlequin Presents to interact with the individuals responsible for the series. The blog also contains links to other content-including the Harlequin Presents authors' sites-and allows participants to get to the heart of the renowned series.

"Harlequin Presents has been connecting with women around the world for over forty years and has most recently been a significant hit in the eBook market," said Malle Vallik, Director of Digital Content & Interactivity. "It is a story that resonates with women, and I Heart Harlequin Presents lets us take advantage of social media to really learn from our customers."

About HARLEQUIN PRESENTS

Harlequin Presents offers the ultimate in emotional and sensual excitement! These fast-paced stories-set in sophisticated, glamorous, international locations-carry readers on an emotional roller-coaster ride. With its focus on wealthy, breathtakingly charismatic alpha heroes who are tamed by spirited, independent heroines, the central relationship in a Presents novel is a provocatively passionate, highly charged affair, driven by conflict, emotional intensity and overwhelming physical attraction. Harlequin publishes eight Presents novels per month. Harlequin Presents is one of the bestselling series in eBook formats, beating out titles such as The Da Vinci Code and regularly topping eRetailer bestseller lists.

About HARLEQUIN ENTERPRISES LIMITED

Harlequin Enterprises Limited is the global leader in series romance and one of the world's leading publishers of women's fiction, with titles issued worldwide in 25 languages and sold in 94 international markets. The company produces over 115 titles monthly and publishes more than 1,300 authors from around the world. Harlequin Enterprises Limited is a wholly owned subsidiary of Torstar Corporation, a broadly based media company listed on the Toronto Stock Exchange (TS.B). Harlequin's Web site is located at http://www.eharlequin.com/. Harlequin has operations in 16 countries, including offices in Toronto, New York and London. For more information please visit http://www.eharlequin.com/ or press.eHarlequin.com.

Harlequin Enterprises Limited

CONTACT: Don Lucey, Assistant Manager, Public Relations Communications,
Harlequin Enterprises Limited, +1-416-445-5860

Web site: http://www.eharlequin.com/
http://press.eharlequin.com/
http://www.iheartharlequinpresents.com/

Published Feb. 28, 2007 — Reads 1,269
Copyright © 2008 SYS-CON Media. All Rights Reserved.
About Aaron Reed
Aaron Reed is an assistant professor specializing in software architecture and design and .NET development at Neumont University in Salt Lake City, UT. He has worked professionally in the industry for over 12 years as a lead architect/designer, development manager, and VP of development. When he isn't spending time reading up on the latest in software development, Aaron loves spending time with his beautiful wife and three children.

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