LUGANO, SWITZERLAND -- (MARKET WIRE) -- 06/19/07 -- www.RichOrBeautiful.com has just announced the launch of their innovative website that promises to break new ground in the realm of dating. Amidst stiff competition this site claims to have honed in on a unique selling point that will get members to sit up and take note.

Potential clients can now log on to their aesthetically designed website for full details on membership and services. The site has a protected member area, FAQs section, 'top rated' and 'featured' listings and other user-friendly sections.

The target market is obvious from its name. It's a dating site for rich or beautiful people. No ambiguity there. If the 'or' is replaced with an 'and' people will still get membership provided they meet the eligibility criteria. Talking about eligibility, this site caters to a niche client base which includes the rich or the beautiful or both. Its members include those looking for a serious relationship and yet want to think 'out of the box.' Thus, at this website they can meet like-minded members, chat online and view their profiles and date.

www.RichOrBeautiful.com has taken this unique approach to bring together a network of rich and beautiful people all under one big e-roof. So how does this really work? The site approves clients under the 'rich' category if their earnings are more than $200,000 a year. As beauty cannot be quantified, existing members vote on the beauty factor to approve the membership of a prospective member. If the votes are in favor, the client is given free membership to join the group.

The site does not allow membership to those who do not fulfill the eligibility criteria. However, the public can still buy books from their bookstore.

The management of www.RichOrBeautiful.com has big plans for the coming year. They anticipate a large number of signups from both marketing efforts and word-of-mouth. The site is all set to take this industry by storm. Their novel concept is catching on at such a tremendous speed that the site believes it will have to make their member approvals even more stringent.

For rich and beautiful singles looking for an ideal relationship, this site offers an opportunity to meet 'that special someone.' www.RichOrBeautiful.com is all set to give other dating sites a run for their money.

About www.RichOrBeautiful.com

This is a revolutionary site that offers dating services for rich or/and beautiful people. They have captured this niche market segment by enforcing an eligibility criterion with regard to membership. Servicing an elite clientele of millionaires, CEOs, doctors, lawyers, models, actors, etc., they provide a perfect platform for singles to interact on a personal level.

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RichOrBeautiful.com
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