Drivers Found: CarDomain.com Attains Major Milestone of 500,000 Custom Ride Pages Built
Web's Largest Community for Auto Enthusiasts Secures $3 Million in Private Funding to Fuel Growth and Augment Next-Generation Ad
Jul. 2, 2007 03:00 PM
SEATTLE, WA -- (MARKET WIRE) -- 07/02/07 -- CarDomain.com, the Internet's largest community
for auto enthusiasts, today announced that CarDomain members have built
more than 500,000 ride pages, enhancing its position as the largest
automotive enthusiast site on the Internet. A ride page is a personal page
that CarDomain members create on the site where they can include pictures
and videos of their ride, product reviews, and a guestbook to chronicle
their projects. In addition, the company announced that it has secured a
private round of funding in the amount of $3 million from Alex Algard, the
founder of CarDomain.com. The investment will be used to continue to build
out CarDomain's advertising platform which has been successfully helping
major brands such as Scion, Mennen SpeedStick, and Pioneer more
authentically reach the elusive 18-34 year-old male demographic -- one
which traditional media outlets have been having a harder time reaching.
"Today's announcement represents a major milestone for CarDomain.com, one
that demonstrates the enormous opportunity our community represents for
forward thinking brands to engage with a notoriously hard-to-reach
demographic," said Rajan Krishnamurty, President and Chief Operating
Officer for CarDomain.com.
With more than 3.8 million unique users per month, CarDomain.com is the
largest community oriented automotive website on the Internet. CarDomain
consistently ranks among Nielsen//NetRatings' top 20 automotive websites
in general, placing its traffic among sites such as Toyota, Edmunds, MSN
Autos, and Chevrolet. But the size of CarDomain's audience is not the only
appeal to advertisers. Rather, the passion and sense of community that
CarDomain.com embodies represents the convergence of the three "C's" --
community, content, and commerce -- which together create an authentic
experience for members and advertisers alike.
"I started CarDomain.com back in 1998 because there was no place online
where fellow auto enthusiasts could come together, show off their rides,
and get inspiration for their latest projects," said Alex Algard, founder
and Chief Car Enthusiast and founder and CEO of WhitePages.com. "With more
than 500,000 custom ride pages, CarDomain.com now commands an audience that
exceeds that of many cable television stations and prominent media
properties while giving our members a home on the Net that they can call
their own."
ABOUT CARDOMAIN NETWORK
Founded in 1998, CarDomain Network operates the web's largest community for
auto enthusiasts. With more than 3.8 million monthly users and 500,000
custom ride pages, CarDomain.com is the ultimate destination site for
people who think their rides uniquely express their personality and want to
share their passion with others. CarDomain.com operates the CarDomain
Network, a dynamic platform that helps advertisers reach the coveted and
hard-to-reach 18-34 year old demographic as well as the CarDomain Store, a
comprehensive shopping destination for car performance, styling, and
aftermarket products featuring more than 100 brands. CarDomain.com is
privately held and headquartered in Seattle, Washington.
Media Contact:
Robert Nachbar
Kismet Communications
206-427-0389 Email Contact
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