LONDON and CAMBRIDGE, Massachusetts, July 12 /PRNewswire/ --
- Company-Wide Deal Sees Top UK Publisher Line Up the Introduction of
Ad-Supported Internet Video Channels on its Popular Websites
Brightcove, the leading Internet TV service, and Hachette Filipacchi UK,
which publishes eight leading women's magazines in the UK, today announced
the corporate-wide adoption of Brightcove to roll out Internet video channels
across its magazine properties.
The Brightcove Internet TV service enables Hachette Filipacchi UK to
extend its magazine brands to the online video space as well as reach new
online communities, and generate additional advertising revenue. The first
channel to launch, ELLE Magazine's ELLEUK.com, will feature daily Internet
video coverage focused on fashion events, beauty and style tips and travel
stories.
"All our sites have smart female audiences that are always interested in
seeing the best and latest information available," said Dave Killeen, Digital
Director, Hachette Filipacchi UK. "Video gives our editors a way to share
stories that can't wait for the print magazine and offers our readers the
immediacy and experience of video. This extension of our magazines' presence
will add value to our brands, offer our readers a broader experience and our
advertisers a new way to reach their target audiences."
Using the Brightcove Internet TV service, Hachette has been able create
branded Internet video experiences for readers of its magazines and websites.
The Brightcove service enables placement of relevant advertising and the
ability to manage syndicated video through affiliates such as fashion
websites, news portals, social media sites and blogs.
"The UK market is leading the way when it comes to watching video online,
and Hachette Filipacchi is embracing this revolution across its portfolio of
extremely popular magazine titles," said Jeremy Allaire, Chairman and Chief
Executive Officer, Brightcove. "We are thrilled to be working with Hachette
to enable exciting original Internet video programming across its many
magazine properties, expand distribution worldwide, and open the door to new
revenue opportunities through broadband video advertising."
Hachette Filipacchi has ongoing plans to launch further broadband video
channels with the Brightcove Internet TV service later this year.
About Brightcove
Brightcove is an Internet TV service that empowers video producers and
programmers to build broadband businesses while giving viewers more choices
and control over their use of video and television. Founded by Internet
pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts,
Brightcove is the market-leading Internet video partner for international
news and entertainment businesses, including CBS Corporation, Discovery
Communications Inc., Dow Jones & Company, Inc., Fox Entertainment Group, MTV
Networks, The New York Times Company, Reuters, Sony BMG Music Entertainment,
Time Life, Warner Music Group, and Washingtonpost.Newsweek Interactive.
About Hachette Filipacchi UK
Hachette Filipacchi UK is a subsidiary of Hachette Filipacchi Medias, the
world's leading consumer magazines publisher which is present in 41 countries
and publishes 260 titles -- selling over one billion copies. In the UK
Hachette Filipacchi UK publishes currently eight major titles --
Psychologies, Red, ELLE, ELLE Decoration, Real Homes, Sugar, Inside Soap and
All About Soap. ELLE Collections, the definitive guide to catwalk fashion,
was launched in July 2006, the first brand extension from UK ELLE.
Brightcove
Stephen Orr of AxiCom, +44-020-8392-4056, stephen.orr@axicom.com, brightcove@axicom.com, for Brightcove; or Erika Shaffer of SutherlandGold for Brightcove in the US, +1-206-972-5514, erika@sutherlandgold.com; or Susan Asbury of Hachette Filipacchi UK, +44-7970-402931, susie@asburypr.co.uk
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