OAKDALE, Minn. and NEBRASKA CITY, Neb., Sept. 24 /PRNewswire/ -- Memorex, a portfolio brand of Imation Corp. and one of the most widely recognized names in the consumer electronics industry, has teamed with the Arbor Day Foundation to help replant our national forests through sales of the Memorex ReNew line of consumer electronics. Designed to minimize impact on the environment through responsible choices in product design, manufacturing and packaging, the new Memorex ReNew line blends patterns and textures inspired by nature with forms and features familiar to electronics. And each time one of its ReNew electronics products is purchased through Nov. 30, 2007, Memorex will make a donation to the Arbor Day Foundation, adding a minimum of 75,000 trees to our national forests, which have been damaged by wildfire, disease or insects. The Arbor Day Foundation will work closely with the U.S. Forest Service to determine which forests will receive the trees based on the areas that are in the greatest need of replanting.
"As a global company, Imation has long demonstrated sound environmental stewardship and a strong commitment to the communities in which we live and work. We are pleased to partner with the Arbor Day Foundation as we launch our new line of environmentally aware electronics. Our design decisions combined with the replanting of trees -- each of which may remove more than one ton of carbon dioxide from the atmosphere in its lifetime -- help offset the carbon footprint of the products," said Sergio Castillo, director, Imation Electronics Products Division. "In designing the ReNew line, our team was driven to make decisions that were more environmentally aware, including using recycled plastics in the products themselves, and substantially reducing the amount of packaging waste.
The ReNew line takes a full lifecycle approach to the design, manufacturing, packaging and use of its products. Each product:
-- Is manufactured with partially recycled plastics;
-- Meets RoHS Standards that restrict the use of hazardous materials such
as mercury and lead, which are harmful to the environment and to
health;
-- Is packaged in recycled cardboard;
-- Features package inserts that include interior product "egg carton"
trays made from 100 percent recycled paper;
-- Includes inserts and a website information for consumer education about
reuse and recycling.
When consumers purchase ReNew products through the end of November, Memorex will fund the planting of three new trees for each ReNew digital picture frame (preloaded with nature images); two trees for each ReNew Alarm
Clock (preloaded with nature sounds) and ReNew Digital Music Player (preloaded with music); and one tree for each ReNew Boombox and ReNew iPod(TM) Speaker.
"By planting trees in our National Forests, Memorex is showing a true commitment to creating a greener, healthier planet," said John Rosenow, chief executive of the Arbor Day Foundation. "Memorex is also helping to reforest national treasures, many of which are in great need of trees because of wildfires and disease. Trees improve our quality of life by cleaning the air we breathe and drinking water for millions and the commitment by Memorex is making a difference."
The Arbor Day Foundation is a nonprofit environmental education organization of nearly one million members, with a mission to inspire people to plant, nurture, and celebrate trees. More information on the Foundation and its programs can be found at http://www.arborday.org/.
Is it live or is it Memorex?(R)
Memorex, a portfolio brand of Imation Corp., is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. Today, it is an influential brand in CD and DVD media, optical drives and USB flash drives. For more information on Memorex products, please call 954-660-7000 or visit the Memorex Web site at http://www.memorex.com/ and http://www.memorexelectronics.com/.
About Imation Corp.
Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.'s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. As co-developer of Nickelodeon's Npower brand of consumer electronics, Imation helps empower kids of all ages to use the latest technology. Additional information about Imation and its brands is available at http://www.imation.com/ or by calling 1-888-466-3456.
Memorex, the Memorex logo, eMemorex.com, "Is it live or is it Memorex?" and Imation are trademarks of Imation Corp and its subsidiaries. All other trademarks are property of their respective owners.
Memorex
CONTACT: Mark Derowitsch of Arbor Day Foundation, 1-888-448-7337, ext. 208, mderowitsch@arborday.org; or Jamie Ernst of Brodeur, +1-210-495-5757, jernst@brodeur.com, for Memorex
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