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From the Wires
Myxer Raises $6.5 Million in Series A-1 Financing
Investment to Accelerate Sales, Marketing and Development Efforts of Mobile Content Delivery Platform

By: PR Newswire
Sep. 25, 2007 03:13 PM

DEERFIELD BEACH, Fla., and SAN DIEGO, Sept. 25 /PRNewswire/ -- Myxer, the company that radically simplifies mobile content delivery, today announced its acceptance of $6.5 million in equity financing. The investment was led by Harris Preston & Partners and included participation from Morgenthau Venture Partners and existing investor New World Angels.

The announcement comes as Myxer unveils "Mobilized by Myxer(TM)" at the DEMOfall '07 conference. DEMO has a long-established reputation for identifying and presenting to an elite audience the products most likely to have a significant impact on the marketplace and market trends in the coming year. Mobilized by Myxer enables content owners to create and deliver mobile content with drag and drop simplicity right from their existing website. In addition to sending individual items to a mobile phone, Mobilized by Myxer automatically creates a custom mobile download storefront for the content owner.

Myxer will use the proceeds of the investment to further fuel its recent traffic explosion, scale and enhance its mobile content delivery platform and expand its world-class technical team. The company will also be increasing its marketing, partnering, and advertising sales efforts to accelerate its aggressive revenue and profitability targets. The investment is confirmation of the company's growing influence and leadership in the mobile industry, and signals investor confidence in the company's aggressive revenue and profitability targets.

Going forward, Myxer's board of directors will be comprised of Scott Kinnear, CEO and president; Myk Willis, founder and CTO; Ron Harris of Harris Preston; and Jon Cole of New World Angels.

"Having successfully developed and launched Myxer, this new investment enables us to continue our unprecedented growth and invest in building out a team that can effectively take advantage of the vast opportunities in front of us," said Scott Kinnear, president and CEO of Myxer. "We are also very fortunate to add these key members to our board and advisory panel. They bring a wealth of experience that complements the strengths of our existing team very well."

"Myxer is one of the most exciting companies in the industry today, and our investment clearly reflects their accomplishments to date and their excellent prospects for the future," said Ron Harris, managing director of Harris Preston & Partners LLC. "Myxer has all the right ingredients for success: a great team, great products and a huge and fast growing market."

About Myxer(TM)

Myxer simplifies the delivery of content to mobile devices. Whether professional or user-generated, Myxer makes the process of delivering ringtones, images, full-track audio, video and more to the mobile marketplace incredibly quick and easy, regardless of the carrier or device being targeted. Myxer's popular MyxerTones website is quickly growing to be the most visited online destination for making and sharing mobile content, with over 2.5 million users who are downloading more than 6 million pieces of mobile content each month. The Myxer platform also offers partner API's for easy integration with existing content websites interested in expanding their reach to the mobile market.

About Harris Preston & Partners LLC

Harris Preston & Partners (HPP) is an exclusive private equity firm focused on corporate finance and buyout opportunities in companies with significant upside potential or established mid-market companies with leadership market positions. As experienced investors and operators, HPP focuses on delivering value in the private equity market for investors, private equity partners, and portfolio companies. HPP's approach is unique and compelling for a select group of companies seeking the right partner for maximum long-term value creation. Harris Preston & Partners LLC is located on the web at http://www.harrispreston.com/ with corporate headquarters in Austin, Texas.

Myxer(TM), MyxerTones(TM), and Mobilized by Myxer(TM) are trademarks of mVisible Technologies, Inc., all other marks are the property of their respective owner.

Media Contact: Bridgette King/Myxer (954) 937-9616 Bridgette.king@myxer.com

Myxer

CONTACT: Bridgette King of Myxer, +1-954-937-9616,
Bridgette.king@myxer.com

Web site: http://www.myxer.com/
http://www.harrispreston.com/

Published Sep. 25, 2007
Copyright © 2008 SYS-CON Media. All Rights Reserved.
About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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