LONDON, December 12 /PRNewswire/ --
PRNewswire, London, December 12 - Mippin makes it easy to find, read and share content from the most popular news and blogs using your mobile internet browser. The service provides quick access to what other people are reading most during the day and with Christmas around the corner, the new Mippin Gift Guide makes it simple to see what's happening this season. Just point your phone's web browser to: http://mippin.com/giftguide to find mobile phone reviews and other gift inspirations right on your mobile phone. See PRNewswire story 1 FEATURE: Mobile Top 10 on the wire or visit http://www.mediapoint.press.net or http://www.prnewswire.co.uk.
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- With Photo
- Upgrades to Mippin Made in Line With Consumer Demand
Mippin, the free mobile web discovery service from Refresh Mobile, which
connects you to your favourite web content on the phone, has revealed their
users top handsets for accessing the mobile internet in the run up to this
Christmas this year. Nokia is the most popular and accounts for over 50% of
all Mippin.com access, whilst the iPhone is showing great momentum, already
breaking into the US top 10 Mippin handsets. The Motorola RAZR, KRZR are also
proving popular.
The Top 5 handsets with Mippin users by country:
UK US India
1. Sony Ericsson 800 1. Motorola V3 1. Nokia 6030
series
2. Nokia N95 2. Motoroal KRZR 2. Nokia 6600
3. Nokia N73 3. Samsung A870 3. Nokia N70
4. Sony Ericsson 810 4. Nokia 2865i 4. Nokia 2626
Series
5. Sony Ericsson 610 5. Motorola W385m 5. Nokia 3220
Series
"The range of handsets on this list reveals that users with all types of
handsets are using the mobile internet." comments Scott Beaumont, co-founder
of Mippin. It's not just about users with smartphones on 3G networks. One of
our key promises and challenges is to make sure every user, regardless of
handset type, gets the best possible experience."
Mippin gives you quick and easy access to thousands of news, blogs,
information and lifestyle websites directly from your phone has added a
number of new enhancements. The service has been upgraded in response to
consumer demand for features, (which is encouraged through a click link
accessed from each Mippin.com page). These features include:
Integration with Facebook allowing you to post your favourite articles
directly to your profile page
The ability to define your own favourites list (rather than rely on the
recent history)
A tailoring for your own country of use - so that you see the titles most
popular in your country first in the categories or featured titles, or even
in the latest read Mipplet
Enhanced search functionality improving the quality of matches from the
Mippin catalogue.
For those trying to find the right mobile handset as a Christmas gift
Mippin has created the Mippin mini-gift guide. Just point your phone's web
browser to:
The gift guide makes it easy to find mobile phone reviews and other gift
inspirations right on your mobile phone.
In just the two months since the launch of Mippin, over three million
page views across a wide variety of topics have been consumed. The most
popular individual titles include the BBC News, New York Times and also less
highly branded sites such as Click Music, Perez Hilton or Blogs on Mobile are
gaining significant traction.
The service is being actively used in 124 countries on 1,200 plus types
of mobile device. Countries making most use of the service include the UK,
US, South Africa, Indonesia and India.
Mippin is subscription free (funded by advertising). On average, people
are consuming 15 pages of information at each 'session' when they log in to
use Mippin.com and the company has already seen advertising campaigns from
top tier early-adopter brands such as Citroen, Renault and Sky.
About Mippin
Mippin makes it easier to find, read and share content from the most
popular news and blogs using your mobile internet browser. The services
provides quick access to what other people are reading most during the day,
and allows you to browse and search for what you want quickly by simply
entering the URL of a favourite site.
For online publishers and advertisers, Mippin presents a new way to
distribute digital content to millions of mobile phone users globally. Mobile
consumers will face less scrolling, clicking and exploring sites that are
poorly configured for the mobile's small screen - now they can simply
bookmark http://mippin.com in their mobile browser and it becomes a window to
the mobile internet.
About Refresh Mobile
Refresh is the company behind the award-winning Mobizines. The firm is
backed by Accel, where it joins many of today's best known new technology
brands, including Facebook, RealNetworks, WeeWorld, Brightcove and more.
Contact: Justin Baker on +44(0)795-848-7842, Scott Beaumont on +44(0)79-5039-6209 or Prashant Agarwal on +44(0)7930-120-319 at Mippin Global Headquarters, E: info@mippin.com
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