PHOENIX, AZ -- (MARKET WIRE) -- 01/09/08 -- Richard Childress Racing, which enjoyed great
success in the 2007 NASCAR SPRINT Cup Series with three drivers finishing
in the top ten, has agreed to licensing terms with garage interiors and
home storage market leader, Slide-Lok, for the categories of garage cabinets, garage flooring, Slat-Wall storage and
closet systems for a
multi-year term.
Slide-Lok's most recent licensing agreement with Richard Childress Racing,
which comes in the wake of their latest announcement with NASCAR, Inc. and
Roush Fenway Racing, includes the signing of Richard Childress Racing's
drivers Kevin Harvick, No. 29 Shell / Pennzoil Chevrolet Monte Carlo SS,
and Jeff Burton, No. 31 AT&T Chevrolet Monte Carlo SS. The Richard
Childress Racing drivers will be notably featured in Slide-Lok's new
"Racing Garage" product line which will brandish the names, numbers, color
schemes and signature logos of the top drivers of NASCAR integrated into
Slide-Lok's patented plywood garage cabinets, Slat-Wall storage, closet
systems and garage floor coatings. The much awaited unveiling of the new
Slide-Lok Racing Garage line is set for early 2008.
Brian Strayer, president of Slide-Lok states, "Slide-Lok sees this
strategic partnership with Richard Childress Racing and their drivers as
being a critical component of our Racing Garage series. Richard Childress'
track record for success complements Slide-Lok's commitment to producing
the highest quality garage interiors and home storage products in the
industry."
Slide-Lok marketing director Jason Jantzen remarked, "Forming a partnership
with Richard Childress Racing and their drivers is another step in the
right direction in accomplishing Slide-Lok's branding strategy. We're
excited to be partnering with a company that continually puts their drivers
at the top of the leader board and feel that this relationship will
immediately enhance our Racing Garage product line."
Mike Brown, director of licensing for Richard Childress Racing states, "We
are excited about our relationship with Slide-Lok. Their eye catching
designs and unquestionable quality made it easy to forge a partnership.
Their willingness to activate the licenses makes them a rare combination of
marketer and manufacture. We are confident in their ability to get the job
done."
For more information on Slide-Lok garage cabinets, garage floor coating
systems, garage storage and their patented, innovative design advantages,
contact Slide-Lok directly at 800-835-1759 or visit them on the web at
www.slide-lok.com.
About Slide-Lok:
Slide-Lok is an industry leader in the fast growing garage and overall home
organization market with over 30 years experience in producing high
quality, durable cabinetry and Slat-Wall storage systems. Slide-Lok's
garage cabinets utilize a patented dovetail design, plywood construction,
adjustable 6-way hinges, and Thermofuse doors -- making Slide-Lok the
quality leader. Slide-Lok's flooring system features a 1 day all weather
install and are 4x stronger than epoxy; and Slide-Lok's closet line
features dovetail construction, fast order to install time, and the quality
and esthetics consumers have come to expect from Slide-Lok. Slide-Lok is
proud to be an officially licensed product of NASCAR in conjunction with
the top NASCAR Sprint Cup Series drivers. Slide-Lok's garage cabinets are
also featured on BobVila.com.
Slide-Lok's dealer network includes more than 150 dealers across the United
States and Canada.
About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) has earned nearly 180
victories and 11 NASCAR championships, including the 2007 NASCAR Busch
Series owners' point title and six in the Cup Series with the legendary
Dale Earnhardt. It was the first organization to win championships in the
Cup Series, Busch Series and Truck Series. Its 2008 Cup Series lineup
includes Clint Bowyer (No. 07 Jack Daniel's), Kevin Harvick (No. 29
Shell-Pennzoil) and Jeff Burton (No. 31 AT&T). Its 2008 Nationwide Series
lineup includes Clint Bowyer (No. 2 BB&T), Bobby Labonte (No. 21 Chevrolet)
and Burton and Scott Wimmer (No. 29 Holiday Inn).
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Contacts:
Jason W. Jantzen
800-835-1759
Slide-Lok Headquarters
Media Contact:
Aric Zion
480-751-1007 (x108)
Zion & Zion www.zionandzion.com
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