On January 30, the Direct Mail California Shopper Publication and Its Web Site Will Carry Same Name to Reflect Multichannel Powe
Jan. 21, 2008 01:58 PM
BREA, CA -- (MARKET WIRE) -- 01/21/08 -- Harte-Hanks Shoppers, a division of Harte-Hanks,
Inc. (NYSE: HHS), has announced the re-naming of its print publication the
PennySaver, the largest direct mail shopper publication in the United
States with nearly 10 million weekly circulation in California, to
PennySaverUSA.com, matching the name of its nationwide local advertising
Web site portal.
"Online or in the mail, PennySaverUSA.com brings local buyers and sellers
together -- and our name change reflects how these two channels work
together to make more buyer-seller connections happen at the local level,"
said Pete Gorman, president, Harte-Hanks Shoppers. "We've had a direct
mail presence in print for 46 years and a digital presence since 1995 --
and the 'PennySaver' brand is strong. PennySaverUSA.com carries this power
and tradition forward in today's multichannel marketplace."
"Bringing together the long-standing strength of our direct mail
publication and our expansive Web site shows both advertisers and readers
the power of our multi-media shopping experience," said Mike Paulsin,
president, PennySaverUSA.com/California. "The synergy of print and Web
local advertising listings is powerful. We are still the 'PennySaver'
that people have loved and used for years -- our strong brand stays within
our new name. As our new name indicates, we are 'PennySaver' and a whole
lot more -- bringing great results to our readers and advertisers in both
print and online."
The print version of PennySaverUSA.com has published continuously in
California since 1962. It is sent via direct mail to more than 75% of
residential addresses in California weekly and has more adult readers than
any other print publication in the state. Other publications outside of
California that carry the "PennySaver" name are not Harte-Hanks-owned
assets. The PennySaverUSA.com Web site includes listings of the print
publication and is supplemented by local advertising listings nationwide.
"The PennySaverUSA.com Web site has experienced strong growth in visitors,
listings and page views in recent years," said Loren Dalton, president of
the Web site PennySaverUSA.com. "We've also teamed up with other local
shopper publications and associations nationwide to build a true national
local advertising network. Both media -- digital and direct mail -- serve
to meet the multichannel demands, expectations and convenience of buyers
and sellers alike -- bringing them together all under the
'PennySaverUSA.com' name."
According to Dalton, the PennySaverUSA.com Web site has added numerous
features and functions to enhance interactivity of its online marketplace
-- and giving print advertisers dual-media power. Among these enhancements
are current search technology, the addition of more than 700,000
restaurants nationwide, the integration of PennySaverUSA.com advertiser
coupons with local online maps, new video ad-streaming facility, best-seat
selections in ticket-selling networks, "Deal of the Day" for products and
services where prices change daily, and "Power Ads" which provide enhanced
listings for advertisers with photos, videos, menus, testimonials, Web
links, coupons, maps and other items.
PennySaverUSA.com's sister Harte-Hanks-owned shopper publication in Florida
also has undergone a name change to TheFlyer.com, adopting the current name
of its local advertising Web site, the company also announced.
About Harte-Hanks
Harte-Hanks is a worldwide direct and targeted marketing company that
provides marketing services and shopper advertising opportunities to local,
regional, national and international consumer and business-to-business
marketers. Visit Harte-Hanks on the Web at http://www.harte-hanks.com.
Harte-Hanks Shoppers is North America's largest owner, operator and
distributor of shopper publications. PennySaverUSA.com and TheFlyer.com,
two publications and Web sites of Harte-Hanks Shoppers, are recognized
leaders in geographic and demographic targeted marketing solutions. With
more than 1,000 unique community editions in print, PennySaverUSA.com and
TheFlyer.com shoppers have weekly circulation of approximately 13 million
in California and Florida. In print, PennySaverUSA.com and TheFlyer.com
provide low-cost, efficient, and targeted marketing solutions utilizing a
wide variety of products such as display ads, classified ads, and flyers,
all delivered weekly via the U. S. Postal Service. On the Web,
PennySaverUSA.com and TheFlyer.com display all the ads published in all
print versions of both publications, and are leaders in the aggregation of
online classified ads from free community papers and shoppers across the
country. Visit us online at http://www.pennysaverusa.com or
http://www.theflyer.com.
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