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nTAG System Supports Department of Homeland Security S&T Stakeholders Conference
National Defense Industrial Association Uses Real-time Event Data Management Solution to Successfully Improve Networking and Aud
Feb. 14, 2008 05:06 PM

BOSTON, MA -- (MARKET WIRE) -- 02/14/08 -- NDIA selected nTAG's interactive badge system to achieve key objectives in support of the Department of Homeland Security S&T Stakeholders Conference-West event held last month.

The nTAG interactive name badges were used to improve networking among attendees, make available personalized electronic agendas, and submit responses to surveys in real time and to participate in live polling during 15 of the conference's sessions.

During the event, attendees were polled on top industry and security concerns and the accumulated responses were shown graphically in real time on stage. This not only gave the audience the opportunity to actively participate in the session, it also showed how their concerns matched up with those of the rest of the Homeland Security community. For NDIA and for the speakers, this provided an immediate mechanism to get a temperature for attendees views, which in turn let them direct the content to focus on relevant areas.

"While the nTAG interactive name badges possess a multitude of features to improve the overall event 'experience,' the capability most impressive to me is the real time survey response capability that allows speakers to poll the audience on key attitudes and opinions and gain immediate responses projected on the video screen for all to see," said Barry Bates, NDIA Vice President-Operations. "Employed with a set of fixed questions at the beginning and end of the DHS Homeland Security Stakeholders Conference-West, we were able to gauge the success of the event in terms of the degree to which queried attitudes and opinions changed from the beginning to the end of the event."

"The continued use of nTAG by NDIA for their events demonstrates the strong support and appreciation of our technology," said David Goretski, CEO, nTAG. "We are pleased by their overall satisfaction and how nTAG helped contribute to their meeting's success."

nTAG's electronic business card exchange capability made it easy for attendees to engage in conversations and collect contact information. 3180 business cards were exchanged among attendees. nTAG also provided lead retrieval for the expo booths and data collection on booth traffic for NDIA. Expo booths with the highest traffic attained over 100 visits by attendees.

Real time session surveys, which attendees completed electronically on their nTAGs, clearly indicated that certain sessions stood out as highly engaging and valuable to the audience. With this data, NDIA can make better and more confident decisions on speakers and content for their future events.

About nTAG Interactive

nTAG Interactive is a leading developer and provider of real-time technology and services for face-to-face events. The nTAG System helps event organizers and participants to achieve their event objectives -- education, motivation, retention, customer loyalty, community building, and brand impact. Built around the world's first interactive name badge and combined with data-driven event design, nTAG's Signature Services deliver higher levels of networking, audience participation and event adaptability. nTAG also delivers never-before-available data for event monitoring and measurement. nTAG has been used at events for IBM, Bank of America, Alcatel-Lucent, General Electric, AT&T, CIGNA, and many others. To learn more about how nTAG can help make your next event a success, please call 877-NTAG-YES or visit nTAG on the web at www.ntag.com.

About National Defense Industrial Association

NDIA is a partnership between industry and government that is driving the future of defense and national security. NDIA facilitates growth, innovation, and technological advances for all facets of the defense industrial and related support base. NDIA membership includes over 1,100 corporations and 36,000 individuals. In addition, its subsidiary affiliates cover a broad array of complimentary activities and add additional perspective to this diverse area. For more about NDIA and its affiliates, go to www.ndia.org

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Published Feb. 14, 2008
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