ORLANDO, FL -- (MARKET WIRE) -- 02/25/08 -- IBM (NYSE: IBM) debuted at HIMSS®08 its newest island in Second Life: IBM Virtual Healthcare Island. The island is a unique, three-dimensional representation of the challenges facing today's healthcare industry and the role information technology will play in transforming global healthcare delivery to meet patient needs.

The island supports the strategic healthcare vision that IBM released in October 2006, entitled, Healthcare 2015: Win-Win or Lose-Lose, A Portrait and a Path to Successful Transformation. The paper paints a picture of a Healthcare Industry in crisis -- of health systems in the United States and many other countries that will become unsustainable by the year 2015. To avoid "lose-lose" scenarios in which global healthcare systems "hit the wall" and require immediate and forced restructuring, IBM calls for what it defines as a "win-win" option: new levels of accountability, tough decisions, hard work and focus on the consumer.

The IBM Virtual Healthcare Island is designed with a futuristic atmosphere and provides visitors with an interactive demonstration of IBM's open-standards-based Health Information Exchange (HIE) architecture. Working with project leads in the U.S., the island was designed and built by an all-IBM-India team.

Starting from the patient's home, avatars create their own Personal Health Records (PHRs) in a secure and private environment and watch as it is incorporated into an array of Electronic Medical Record (EMR) systems that can be used at various medical facilities. As they move from one island station to the next, they experience how the development of a totally integrated and interoperable longitudinal Electronic Health Record (EHR) is used within a highly secured network that allows access only by patient-authorized health systems and family members.

Patient avatars arrive and are welcomed at the Central Park and then visit a Central Information Hub, where IBM's view of the healthcare industry and the power of information technology to transform it are presented. An amphitheater on the Hub's second floor provides an area that can support virtual meetings, complete with a large video screen and accompanying slide presentation on IBM's HIE architecture and the positive impact that this technology can have in the transformation of the Healthcare Industry.

Visitors can then walk, fly or use "transporters" to visit the various island stations:

--  The Patient's Home:  In the secure environment of a private home,
    patient avatars can initiate a PHR and populate it with their personal
    health characteristics and clinical history, accessed and downloaded from
    physician EMR data.  They can also establish privacy and security
    preferences as well as health directives.  The ground floor demonstrates
    secure messaging with health systems and activates the initial PHR.  Using
    a transporter to move upstairs, patients use home health devices to take
    weight, blood pressure and blood sugar readings in the privacy of a
    bedroom, further incorporating this information into the PHR, which is
    shown on presentation screens.
--  The Laboratory: This stop offers laboratory and radiology suites to
    help avatars extend their understanding of the benefits of HIE.  Here,
    patients can check in at a Patient Kiosk and have blood work and radiology
    tests performed. The use of EHRs -- revealing only appropriate portions of
    the PHRs -- shows how consumers can also benefit through cost and time
    savings.
--  The Clinic: Patient avatars transport or walk from the Lab to the
    Clinic, where a welcome from their primary-care physician awaits.  A
    combination of scripting and information screens supports simulation of a
    patient exam, after which an electronic prescription is generated, and the
    continued development of the EHR is explained on nearby screens.
--  The Pharmacy: Here, avatars can check in at a Patient Kiosk that
    simulates the verifying of drug information.  They then receive their
    prescriptions and update their PHRs/EHRs with new medication data.  The HIE
    architecture demonstrates how use of PHR/EHR technology can prevent
    consumers from purchasing medications that are contra-indicated given the
    medicines they presently require, as well as alerting them about potential
    drug-to-drug interactions.  The PHR/EHR is again updated.
--  The Hospital: In this futuristic, three story structure, avatars
    arrive for a scheduled visit with a specialist.  Physicians' offices,
    patient rooms and exam rooms are all simulated here.
--  The Emergency Room: Avatars can chose to experience a virtual
    emergency by "touching" a specially scripted control.  This engages a
    medical episode and a ride on a fast gurney directly into the private and
    secure emergency treatment area, where a special screen is programmed to
    reveal the full incorporation of the PHR to ensure proper treatment.
    

"We are pleased to offer our IBM Virtual Health Island as a tool for our healthcare customers and our worldwide sales force. The island allows each healthcare stakeholder to envision how the total system can be affected by intercession at each juncture of the healthcare delivery process," said Dan Pelino, General Manager, IBM Global Healthcare & Life Sciences Industry. "We believe that the use of our new virtual world provides an important, next-generation Internet-based resource to show how standards; business planning; the use of a secured, extensible and expandable architecture; HIE interoperability; and data use for healthcare analytics, quality, wellness and disease management are all helping to transform our industry."

IBM's Healthcare & Life Sciences (HCLS) Industry will continue to develop the new island in months to come. The island can perform as a virtually "always on" demonstration tool for IBM's sales personnel. A video version of the island is also under production.

IBM believes in the significant promise of virtual-worlds technologies far beyond today's usage: the next evolutionary phase of the Internet. IBM is helping clients and partners to conduct business inside virtual worlds and to connect the virtual world with the real world through a richer, more immersive Web environment.

Second Life is a 3D online world created by Linden Lab, a company founded in 1999 by Philip Rosedale, to create a revolutionary new form of shared 3D experience. Last October, IBM and Linden Lab announced their intent to jointly develop new technologies and methodologies based on open standards that will help advance the future of 3D virtual worlds.

Add to DiggBookmark with del.icio.usAdd to Newsvine

Contact:
Gina Jesberg
IBM Public Relations
Mobile: (203) 545-3186
ginajes@us.ibm.com