The Entertainment Technology Center
at USC (ETC)[www.etcenter.org],
a non-profit consortium that brings together top entertainment and
consumer electronics companies to listen to and evaluate consumer
mindshare towards future technologies, announced today that Tata
Consultancy Services (TCS) [BSE: TCS.BO, NSE:
TCS.NS], a global IT services, business
solutions, and outsourcing firm, has joined the ETC as an Executive
Sponsor. TCS will join ETC’s existing studios
and major technology companies as a sponsor –
with the main goal of producing new technologies for consumers and of
generating new revenue streams for the companies that create
entertainment technology.
TCS has a global reach and, much like ETC, has executive relationships
across many Fortune 500 organizations and world-leading consumer brands.
The company will participate in ETC’s
cross-industry CxO Roundtables, ETC’s
Anytime/Anywhere Consumer Research, Student Feedback Forums, and in the
Anytime/Anywhere Content Lab (AACL), ETC Board and other exclusive
meetings, which will aid in the furthering of ETC’s
mission. The goal of these sponsorship programs is to provide invaluable
guidance and technical resources for the products of the future –
and for the companies that make them.
“TCS’ Global Media
and Entertainment Practice is committed to working with content
companies to help them figure out how to best leverage the exploding
digital landscape. ETC is a natural fit –
leveraging our footprint in Hollywood and our Digital Media Solutions
Center in Burbank – to help us in our quest
to better understand convergence and its imperatives from a consumer’s
perspective and to proactively take industry-leading solutions to our
clients and prospects,” said TCS’
Global Head of its Media and Entertainment Practice, Ed Altman. “We
are very excited to be working with everyone at ETC, and we know that ETC’s
focus on Anytime/Anywhere consumers will provide great benefits to
multiple industries.”
As part of the University of Southern California, the ETC has access to
educated consumers of perfect “tech buying”
age (18-24). Because of the non-profit status, the ETC is able to get
substantial user feedback and information. The neutral forum can bring
together companies from multiple industries to create new kinds of
entertainment-related products to reach those consumers.
“The ETC is a unique organization comprised
of very high-level studio executives and technology partners,”
explained ETC executive director, David Wertheimer. “We
are very excited to welcome TCS to our Executive Sponsorship board –
they bring a unique perspective and access to tremendous development
resources in our quest to make sense of the digital future.”
About TCS
Tata Consultancy Services is an IT services and business solutions
organization that delivers real results to global businesses, ensuring a
level of certainty no other firm can match. TCS offers a consulting-led,
integrated portfolio of IT and IT-enabled services delivered through its
unique Global Network Delivery Model™,
recognized as the benchmark of excellence in software development. A
part of the Tata Group, India’s largest
industrial conglomerate, TCS has over 108,000 of the world’s
best trained IT consultants in 47 countries. The company generated
consolidated revenues of US $4.3 billion for the fiscal year ended 31
March, 2007 and is listed on the National Stock Exchange and Bombay
Stock Exchange in India. For more information, visit www.tcs.com.
About the Entertainment Technology Center at USC
The Entertainment Technology Center @ USC, founded in 1993 with the help
of George Lucas, is a non-profit organization within USC’s
School of Cinematic Arts. The ETC brings together the top entertainment,
technology and consumer electronic companies to evaluate what consumers
really want, which is then translated to the companies that make
technology products. The ETC strives to show how technology impacts the
next-generation consumer, which will improve the consumer experience and
will uncover new revenue streams for entertainment-related products.
Current ETC sponsor participants include Disney, Sony Pictures
Entertainment, Twentieth Century Fox, NBC-Universal, Viacom/Paramount,
Warner Bros., along with Cisco, Deluxe Entertainment Services Group,
Inc., Lucasfilm Ltd., and Thomson.
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