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From the Wires
Film121: Innovative Film Production Agency Enters Marketing Arena
Joint venture brings together talents of successful entrepreneur and noted film director

By: Business Wire
Mar. 28, 2008 03:08 PM

William Berry (www.williamberry.com), serial entrepreneur and MD of leading marketing communications group, Net121 (www.net121.com) today announced the launch of his newest marketing enterprise, Film121 (www.film121.com).

The innovative film production agency specialises in providing complete audiovisual content solutions for consumer and business focused channels, including documentaries, interviews, corporate training and events videos, music videos, and adverts. Film121 also publishes and maintains TV channels that can be bolted onto customer websites to showcase AV content.

Film121 differentiates itself from other film consultancies by offering a unique client login system which allows clients to see the real-time status of their projects and view the latest edit. The agency’s innovative approach has already accrued an impressive client list, including Ascot, Madame Tussauds, and Lloyds TSB.

Film121 is a creative production agency founded in London as a joint venture between William Berry and independent featurefilm director, Darren Paul Fisher. With the growth in prevalence of internet broadband, businesses are increasingly looking to use video to communicate directly with customers. The combination of William’s marketing and business development expertise and Darren’s production and directing experience means that Film121 is ideally placed to help businesses achieve this.

William is one of Britain’s leading young entrepreneurs whose ventures include no.1 student accommodation finding site, accommodationforstudents.com and debt consultancy, Thomas Charles Ltd, which William sold for £12m in July 2006. William won the BT Essence of the Entrepreneur Award 2006 and was voted in the Top 500 Business Leaders of the Future by Courvoisier and the Observer in 2007.

Darren Paul Fisher is best known as an independent film director whose first full length feature, ‘Inbetweeners’, became the lowest budget feature to be picked up by a major Hollywood studio when Universal Pictures acquired worldwide rights in 2001. His latest feature, ‘Popcorn’, a teen romantic comedy, went on general release across the globe in 2007. Darren’s past commercial clients include such global brands as Motorola, KPMG and Volvo.

William Berry, Director and co-founder of Film121, commented:

“It has been a dream of mine to launch a film company since I had my first camera at the age of 12. My studies at Ealing Studios and subsequent production of a short documentary further fed my desire. It is a privilege to be working with Darren Paul Fisher and I look forward to building the company. We launched in February and we have already won numerous high profile clients and have just won the tender to film the advert for Playmillions.”

Darren Paul Fisher, Director and co-founder of Film121, added:

“Film is a great way to showcase your products and services and working with William means we can provide a comprehensive package that includes everything you need from concept to finished article. Being one of the first commercial film companies to really utilise the web for both production and client interaction is very exciting and places Film121 right at the cutting edge of the industry.”

Notes to editor:

About Net121 Ltd

Net121 (www.net121.com) is a leading internet communications group, founded in 1999 by William Berry. The Net121 group consists of: Community121, builders of online communities; PR121, a public relations agency specialising in the service industries; and Film121, an innovative film production agency.

About Film121

Film121 (www.film121.com) is an innovative online film production agency that specialises in providing complete audiovisual content solutions for consumer and business focused websites. Film121 services include documentary production, online TV channel creation and viral marketing. Film121 is part of Net121, the leading internet communications group that has been making waves on the web since 1999.

About William Berry

William Berry is one of Britain’s leading young entrepreneurs. Companies William has founded include: Net121 Ltd, Thomas Charles Ltd (subsequently sold for £12m in July 2006), Accommodation for Students Ltd and Conferences UK Ltd. William won the BT Essence of the Entrepreneur Award in July 2006, is an influential member of the Entrepreneurs Organization UK and was featured in the Independent as one of Britain’s Baby Millionaires and in Growing Business as one of the Young Guns 2006. William has been voted in the Top 500 Business Leaders of the Future 2007 by Courvoisier and the Observer. He also appeared on Dragons Den in 2005 and turned down an offer of investment from Duncan Bannatyne and Theo Paphitis.

About Darren Paul Fisher

Darren Fisher is an independent film director based in London. His first full length feature, ‘Inbetweeners’, became the lowest budget feature to be picked up by a major Hollywood studio when Universal Pictures acquired worldwide rights in 2001. His latest feature film, ‘Popcorn’, a teen romantic comedy, went on general release in 2007. In 2004, Darren was one of the few directors asked to write and direct a promotional film as part of London's successful Olympic bid, and has completed commercial work for such global brands as Motorola, KPMG and Volvo. Darren is also an occasional pundit on Sky News, appearing whenever issues regarding the film industry cross over into the mainstream, as well as being a returning mentor at the Metropolitan Film School.

Published Mar. 28, 2008
Copyright © 2008 SYS-CON Media. All Rights Reserved.
About Business Wire
Copyright © 2008 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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