Airwide Solutions announced version 5.0 of its AirGate products. AirGate is an advanced application and traffic management platform for delivery of third-party applications and value-added services across multiple delivery channels – SMS, MMS, WAP and the Web. The latest version reduces the time to launch innovative services from days to minutes, and enables operators to define new business models and adapt to changing technology.

AirGate 5.0 helps carriers tap into new revenue opportunities by incorporating network and subscriber intelligence (like content preferences, presence and location) with mobile applications and content to create contextual and relevant services. AirGate, which received the Gold Award for Innovation at the Mobile Advertising and Marketing Awards (MAMAs), is a gateway that provides the flexible business logic necessary to integrate with a variety of network resources, ranging from billing and ad insertion systems to location servers and device capability databases, and expose those capabilities to applications, yielding revenue-generating services.

Add Service Providers with Unprecedented Speed, Control
Carriers want to increase service revenues by expanding and managing their content and service provider ecosystem at very low cost. To meet these demands, AirGate offers wizard-based provisioning and service provider profiles that allow carriers to define new services and their network access rights in seconds instead of the days required with other products. 

In addition, AirGate provides control over services and application traffic in order to protect QoS and maximize the efficiency of carrier infrastructure, reducing costs. With AirGate 5.0, service and provider-level policies govern the full range of message attributes, peak and long-term throughput, number of allowable connections, and network information made available to service providers. Additionally, fine-grained routing based on numerous parameters such as keywords, short code, MSISDN, etc. along with real-time SLA enforcement, guarantee service quality, protect person-to-person (P2P) traffic, and optimize infrastructure use. 

“Messaging gateways are becoming a critical element within next generation mobile networks to enable operators to access content, traffic and subscribers from other networks and to enable mobile advertising and other revenue-generating services,” says Jay Seaton, Chief Marketing Officer for Airwide Solutions. “But with access to external traffic comes increased complexity and the need for control to protect operators’ networks and subscribers. While most next generation gateways enable connections to other networks, AirGate is unique in providing a comprehensive set of capabilities to rapidly add new revenue-generating applications, and maximize the return on these applications by incorporating contextual information that makes them more useful and valuable to the subscriber.”

Extending the Benefits across Multiple Delivery Channels
Carriers are making strides in making their networks more intelligent. Many are deploying presence aware services like mobile instant messaging (MIM) or installing location servers that show where a user happens to be, and still others are deploying databases that track users self declared preference for content.  To date, however, many of these capabilities have been ‘siloed.’ For example, presence may only be for the MIM application, or device information only for a device management system. 

AirGate’s flexible business logic allows carriers to connect to any or all of these capabilities, and make them available across delivery types. This is key for services like mobile marketing and mobile advertising which involve multiple delivery channels and connectivity to varied internal systems. In mobile advertising, AirGate can connect the advertising campaign to databases that hold subscribers’ preferences for ads, billing systems to credit the user for advertising viewed, ad insertion systems and campaign management systems all across multiple delivery channels – SMS, MMS, WAP and the Web. 

Other AirGate 5.0 Features and Benefits:

• Subscription Management Option
• Subscriber Protection
• Third-party self-management
• Rich Protocol Support
• Complete Lifecycle Management

For more information on Airwide Solutions contact, Megan Gallagher mgallagher@pancomm.com at PAN Communications.