DALLAS, TX -- (MARKET WIRE) -- 04/14/08 -- Pet Ecology Brands, Inc. (PINKSHEETS: PECD)
announced today it has shipped over 5,600 orders resulting in excess of
$112,000 in revenue and gross margins of $56,000. The total current
monthly recurring orders total 8,142 resulting in $162,840 in revenue and
$81,000 in gross margins.
The $112,000 in revenue represents a 2,115% increase over the corresponding
period last year and an increase of 392.83% in YTD revenue over the
corresponding period last year. Based on the current recurring monthly
orders the company has an annual run rate that exceeds $1,954,080.
The monthly recurring orders are a result of the national television
advertising campaign introducing Pet Ecology Brand's "Perfect Litter Alert"
to the home delivery market. The advertisement has run successfully on 14
different television network channels nationally including: The Animal
Planet, Discovery Channel, The Food Network, Lifetime TV, Fine Living,
Hallmark, E! TV, HGTV, and Bravo.
After a long series of market tests intended to determine the effectiveness
of content of the advertising being used on TV and Internet marketing, the
company has come up with an advertising plan which will ensure continuous
growth of the home delivery business and Pet Ecology's brand awareness.
The national advertising was conducted by the Company's former Internet and
home delivery licensee, Pet Ecology Direct, LLC. The Internet and home
delivery division is now wholly owned by Pet Ecology Brands, Inc. The
company recently struck a deal to merge the direct business back into the
core company.
"We expect orders to continue to increase as we fine tune the message and
delivery through analyzing our analytical web data from the media buys.
These results are a key part of our core effort to build shareholder value
that they have long awaited and deserve," stated CFO Bob Salluzzo.
RECENT NEWS:
Pet Ecology Brands Perfect Litter Wins SPCA's 2008 Best of the Best Award
for Excellence in Cat Litter
Pet Ecology Brands, Inc. (PINKSHEETS: PECD), a company committed to
technologically advanced pet care products that meet today's lifestyle and
environmental needs, has won the prestigious Best of the Best Award from
SPCA International (Society for the Prevention of Cruelty To Animals --
http://www.spca.com/best/ for the company's Perfect Litter Alert(TM).
Pet Ecology to File Patent Infringement Lawsuit
Pet Ecology Brands, Inc. (PINKSHEETS: PECD) announced today it has retained
the BALL LAW FIRM, LLP, Los Angeles, CA, and that it intends to protect its
patent from being infringed on by competitors that are selling its patented
products to retailers including Target Corp. and Wal-Mart Stores.
About: Pet Ecology Brands, Inc. www.PetEcology.com, www.PerfectLitter.com
Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter
that destroys urine odor, clumps, and is earth-friendly. The litter is
ultra-lightweight and convenient to use (3 lbs works like 21 lbs of
clay/sand-based products), it is 100% flushable and safe for sewer and
septic tank systems. Most importantly, it is completely safe for cats and
our environment, and does not contain any sodium bentonite, as used in many
competing brands. The design helps to protect the landfills, and yet does
everything that clay litters do... and more. It has the ability to help
indicate certain diseases commonly occurring in cats. The technique used is
similar to that found in Merck's Veterinarian Manual. However, this litter
not only warns of possible illness, but may also help indicate how far
along the illness may be by the color the litter changes to, thereby
providing the pet owner significant additional benefits and an early
warning system concerning the cat's health.
Pet Ecology's K-9 Fat Free Dog Treats(TM) are the first fat free treats on
the market that meet the standards of the U.S. Department of Agriculture,
and offer dog owners an effective means to provide their pets with a
non-fat tasty treat. They are also cholesterol free and sodium free.
According to U.S. News & World Report, "The number one health problem for
dogs is obesity." Today, dogs are fed fat rich food and treats, and often
get significantly less exercise than required to maintain an ideal weight
and healthy condition. Overweight dogs are more prone to serious injury,
skeletal stress, and the same complications that people experience with
significant weight gain via fat rich diets, ranging from heart and lung
problems, to skin and kidney diseases, to circulatory and immune system
issues. Vit-A-Dog Fat Free Treats (soon to be available) are enriched with
vitamins D & E, and will be available in chicken, beef and liver flavors.
Other products Pet Ecology Brands, Inc. plans to launch include the first
fat free cat treat, a low sodium and low fat microwavable gourmet cat
dinner; and two cat litter product line extensions to help indicate feline
pregnancy and diabetes.
Safe Harbor Statements about the Company's future expectations and all
other statements in this press release other than historical facts, are
'forward-looking statements' within the meaning of Section 27A of the
Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934,
and as that term is defined in the Private Securities Litigation Reform Act
of 1995. The Company intends that such forward-looking statements be
subject to the safe harbors created thereby. The above information contains
information relating to the Company that is based on the beliefs of the
Company and/or its management as well as assumptions made by and
information currently available to the Company or its management. When used
in this document, the words 'anticipate,' 'estimate,' 'expect,' 'intend,'
'plans,' 'projects,' and similar expressions, as they relate to the Company
or its management, are intended to identify forward-looking statements.
Such statements reflect the current view of the Company regarding future
events and are subject to certain risks, uncertainties and assumptions,
including the risks and uncertainties noted. Should one or more of these
risks or uncertainties materialize, or should underlying assumptions prove
to be incorrect, actual results may vary materially from those described
herein as anticipated, believed, estimated, expected, intended or
projected. In each instance, forward-looking information should be
considered in light of the accompanying meaningful cautionary statements
herein. Factors that could cause results to differ include, but are not
limited to, successful performance of internal plans, the impact of
competitive services and pricing and general economic risks and
uncertainties.
Embedded Video Available
Embedded Video Available: http://www2.marketwire.com/mw/release_html_b1?release_id=386204
Contact:
Contact:
Public Relations release@HyperGlobalBuzz.com
Pet Ecology Brands, Inc. http://www.petecology.com
.gif)
