SYS-CON MEDIA Authors: Zakia Bouachraoui, Liz McMillan, Carmen Gonzalez, Roger Strukhoff, David Linthicum

Related Topics: @DXWorldExpo, Industrial IoT, Agile Computing, Artificial Intelligence, @CloudExpo, FinTech Journal, @ThingsExpo, @DevOpsSummit

@DXWorldExpo: Blog Post

Tips for Data Scientists | @CloudEXPO #BigData #Analytics #IoT #AI #DataScience #MachineLearning #DeepLearning

I have come to realize that we also need to address the other side of the data science equation

Establishing a Business Outcomes Framework

Download session slides Here

I spend a lot of time helping organizations to "think like a data scientist." My book "Big Data MBA: Driving Business Strategies with Data Science" has several chapters devoted to helping business leaders to embrace the power of data scientist thinking. My Big Data MBA class at the University of San Francisco School of Management focuses on teaching tomorrow's business executives the power of analytics and data science to optimize key business processes, uncover new monetization opportunities and create a more compelling, engaging customer and channel engagement.

However in working with our data science teams, I have come to realize that we also need to address the other side of the data science equation; that we need to teach the data scientists in order for them to think like business executives. If the data science team cannot present the analytic results in a way that is relevant and meaningful to the business (so that it is clear what actions the business leaders need to take), then why bother.

In order to engagement more effectively with the business users, here are a couple of key points that the data science team needs to understand as they conduct their analytics:

#1: Tie the analytic results back to the organization's key business initiatives, and more specifically, the organization's key business decisions that drive them.
The data science team needs to understand thoroughly the key decisions that the business users are trying to make. Then, the data science team can present where and how the analytic results can help the business users make better decisions.

As part of ensuring that the analytic results are relevant and meaningful to the business, it is also critical to tie the analytic results back to the organization's key financial or business drivers. Figure 1 shows an example of linking the analytics to the organization's key financial and business drivers around the following business decision:

Which customers should receive which promotional offers?

Figure 1: Sample of Key Financial And Business Drivers

The Harvey Balls in Figure 1 show the relative impact that the promotional offer analytics would have on 6 key financial and business drivers in support of the customer targeting business decision.

Tying the analytic results back to organization's financial or business drivers is key to ensuring that the data science work is relevant and meaningful to the business.

#2: Presentation of the analytic results is critical.
Don't make the business users wade through the analytic output to try to figure out what's important. Instead, make sure that the most meaningful analytic results stand out loud and clear to the business users. If the data supports it, make it stupidly clear where they should focus their attention and efforts.

For example, Figure 2 shows some sample analytic output that the data science team created around the business initiative of improving ground transportation effectiveness at a large location (e.g., shopping mall, port, arena) during a large event.

Figure 2: Raw Analytic Results

The business users had to look very hard at this slide to see what the slide was telling them about the business, and specifically what to do. That's not what the business users want, and that is not how we ensure that our data science work is meaningful and actionable.

Instead, let's apply some basic concepts to surface the meaningful and actionable insights. In Figure 3, we've developed some simple extensions to ensure that the meaningful and actionable insights come to the surface.

Figure 3: Presenting Actionable Insights

Instead of expecting the business users to wade through the analytics to determine what to do, Figure 3 highlights the key analytic insights or business "takeaways" (sometimes called "aha's") in the blue ribbon. Then the rest of the slide can illustrate how the analytics support the conclusions and insights. In particular, we have:

  • Highlighted the key actionable takeaways in the blue ribbon at the bottom of the analysis
  • We've removed extraneous bullet points, words and graphics that are not relevant to the key analytic takeaways.
  • We have highlighted the specific areas of the analysis that most loudly support our key takeaways.

Sometimes less really is more!

And if you really want to drive home your analytic points, get a marketing expert (thanks Phil Dussault) to present the analytic insights into a way that is engaging and exciting, while still being informative (see Figure 4).

Figure 4: Marketing Presentation of Analytic Results

Now that's way cool!

Summary: "Thinking Like a Business Executive"
Data scientists can increase their value to the organization when they start to think like a business executive; to focus on how their business audience is going to consume the results of the analytics. The effectiveness of your data science work can be dramatically increased by:

  • Tying the analytic results back to the organization's key decisions and the organization's key financial and business drivers.
  • Effectively and clearly presenting the analytic results, insights and recommendations in a way that is engaging, informative and actionable to the business users.

When the data scientist has accomplished those objectives, then they're well on their way to making themselves indispensable to the business and crossing the chasm to "thinking like a business executive."

To hear a bit more about this "thinking like a business executive" approach, catch my "Respect the Data" presentation at the EMC Global Services booth at EMC World on Wednesday, May 4th at noon.

The post Tips for Data Scientists: Think Like a Business Executive appeared first on InFocus.

At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register Today and SAVE ▸ Here

Speaking Opportunities ▸ Here

Sponsorship & Exhibit Opportunities ▸ Here

CloudEXPO Has Been the M&A Capital For Cloud Companies

CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.

Our Silicon Valley 2019 schedule will showcase 200 keynotes, sessions, general sessions, power panels, and hands on tutorials presented by 150 rockstar speakers in 10 hottest conference tracks of 2019:

» CloudEXPO Enterprise Cloud
» DevOpsSUMMIT Enterprise DevOps
» FinTechEXPO Enterprise Blockchain
» DXWorldEXPO - Digital Transformation
» AI | ML | DL | Artificial Intelligence
» Serverless | Cloud-Native | Monitoring
» Big Data | Analytics
» IoT | IIoT | Smart Cities
» Mobility | Security
» Enterprise Cloud Hot Topics

Register Today and SAVE ▸ Here

Speaking Opportunities ▸ Here

Sponsorship & Exhibit Opportunities ▸ Here

CloudEXPO Silicon Valley 2019 Show Prospectus ▸ HERE

Prospectus At-a-Glance ▸ HERE
Attendee Profile ▸ HERE
Keynote Opportunities ▸ HERE
General Session Opportunities ▸ HERE
Diamond Sponsorship Opportunity ▸ HERE
Platinum Sponsorship Opportunity ▸ HERE
Gold and Silver Sponsorship Opportunities ▸ HERE
Bronze Sponsorship and Exhibitor Packages ▸ HERE
Benefits of Exhibiting at CloudEXPO 2019 ▸ HERE

Register Today and SAVE ▸ Here

Speaking Opportunities ▸ Here

Sponsorship & Exhibit Opportunities ▸ Here

CloudEXPO is the single event where technology buyers and vendors meet to experience and discus cloud computing and all that it entails. For more than a decade, sponsors and exhibitors of CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities through our following unique tools. For more information on sponsorship, exhibit, and keynote opportunities call us at 954 242-0444 or contact us ▸ Here

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 40-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's leading i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal
  • Tweetup to over 184,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts

Register Today and SAVE ▸ Here

Speaking Opportunities ▸ Here

Sponsorship & Exhibit Opportunities ▸ Here

FinTech Is Now Part of CloudEXPO Silicon Valley 2019 Program

Register Today and SAVE ▸ Here

Speaking Opportunities ▸ Here

Sponsorship & Exhibit Opportunities ▸ Here

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses. Accordingly, attendees at the upcoming 23rd CloudEXPO, June 24-26, 2019 at Santa Clara Convention Center in Santa Clara, CA will find fresh new content in full new FinTech & Enterprise Blockchain track.

DevOpsSUMMIT, Cloud-Native, and Serverless Computing Tracks at CloudEXPO Silicon Valley 2019

Register Today and SAVE ▸ Here

Speaking Opportunities ▸ Here

Sponsorship & Exhibit Opportunities ▸ Here

Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.

DevOpsSUMMIT at CloudEXPO expands the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike.

Register Today and SAVE ▸ Here

Speaking Opportunities ▸ Here

Sponsorship & Exhibit Opportunities ▸ Here

Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation. DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy.

DXWorldEXPO® has organized these issues along 10 tracks, 22 keynotes and general sessions, and a faculty of 222 of the world's top speakers.

DXWorldEXPO® has three major themes on its conference agenda:

Technology - The Revolution Continues
Economy - The 21st Century Emerges
Society - The Big Issues

Global 2000 companies have more than US$40 trillion in annual revenue - more than 50% of the world's entire GDP. The Global 2000 spends a total of US$2.4 trillion annually on enterprise IT. The average Global 2000 company has US$11 billion in annual revenue. The average Global 2000 company spends more than $600 million annually on enterprise IT. Governments throughout the world spend another US$500 billion on IT - much of it dedicated to new Smart City initiatives.

For the past 10 years CloudEXPO® helped drive the migration to modern enterprise IT infrastructures, built upon the foundation of cloud computing. Today's hybrid, multiple cloud IT infrastructures integrate Big Data, analytics, blockchain, the IoT, mobile devices, and the latest in cryptography and enterprise-grade security.

Digital Transformation is the key issue driving the global enterprise IT business. DX is most prominent among Global 2000 enterprises and government institutions.

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPO - Digital Transformation Conference & Expo. The company produces and presents the world's most influential technology events including CloudEXPO, DevOpsSUMMIT, and FinTechEXPO.

Read the original blog entry...

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”, is responsible for setting strategy and defining the Big Data service offerings for Hitachi Vantara as CTO, IoT and Analytics.

Previously, as a CTO within Dell EMC’s 2,000+ person consulting organization, he works with organizations to identify where and how to start their big data journeys. He’s written white papers, is an avid blogger and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives. He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course. Bill also just completed a research paper on “Determining The Economic Value of Data”. Onalytica recently ranked Bill as #4 Big Data Influencer worldwide.

Bill has over three decades of experience in data warehousing, BI and analytics. Bill authored the Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. Bill serves on the City of San Jose’s Technology Innovation Board, and on the faculties of The Data Warehouse Institute and Strata.

Previously, Bill was vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, Bill oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

Bill holds a Masters Business Administration from University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

Latest Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
Steaz, the nation's top-selling organic and fair trade green-tea-based beverage company, announces its 2017 "Mind. Body. Soul." tour, which will bring authentic experiences inspired by the brand's signature Mind. Body. Soul. tagline to life across the country. The tour will inform, educate, inspire and entertain through events, digital activations and partner-curated experiences developed to support the three pillars of complete health and wellness.
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one b...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...