SYS-CON MEDIA Authors: Zakia Bouachraoui, Liz McMillan, Carmen Gonzalez, Roger Strukhoff, David Linthicum

News Feed Item

Mattel® lancia il gioco di corse automobilistiche digitale gratuito Hot Wheels™ Infinite Loop, il primo in assoluto per il brand Hot Wheels®

Mattel, Inc. (NASDAQ: MAT) ha annunciato oggi il lancio di Hot Wheels™ Infinite Loop, un nuovo gioco digitale di corse automobilistiche che propone il leggendario catalogo Hot Wheels® su dispositivi mobili per l’esperienza di gara più competitiva in assoluto. In concomitanza con Gamescom, il principale salone europeo dedicato alla cultura del gioco digitale che si tiene a Colonia, Germania, Hot Wheels Infinite Loop è disponibile sull’App Store per iPhone e iPad, consentendo agli appassionati di lasciarsi coinvolgere dal brand in un modo del tutto diverso ed entusiasmante.

Il primo gioco gratuito in assoluto pubblicato da Mattel per il franchise Hot Wheels, Hot Wheels Infinite Loop propone i veicoli Hot Wheels, ben noti a tutti gli appassionati che sono cresciuti giocandoci, in una luce del tutto nuova con un videogioco di gare e collezione di auto per giocatori dai 13 anni in su.

Parte del divertimento di Hot Wheels è sempre stata la collezione delle automobili più ambite e, con Hot Wheels Infinite Loop, il concetto viene ricondotto alle origini. I giocatori gareggeranno in tempo reale con piloti in tutto il mondo per guadagnare upgrade e collezionare i veicoli Hot Wheels più leggendari, tra cui Bone Shaker™, Twin Mill™, Rodger Dodger™ e non solo.

Hot Wheels è il giocattolo più venduto al mondo* e ora offriamo agli appassionati un’esperienza di gioco digitale gratuita del tutto nuova” afferma Janet Hsu, Direttore del franchising, Mattel. “Hot Wheels Infinite Loop rappresenta un ulteriore esempio dell’impegno di Mattel volto a reinventare i suoi ben noti franchise nell’ambito della sua trasformazione in una società di giocattoli ad alte prestazioni animata dall’innovazione delle sue proprietà intellettuali”.

Per celebrare il lancio di Hot Wheels Infinite Loop, Mattel ha presentato un trailer che offre qui un saggio delle gare “scavezzacollo”.

Hot Wheels Infinite Loop può essere scaricato gratuitamente dall’App Store per i dispositivi iOS e sarà presto disponibile sul Google Play Store. Gli utenti Android possono pre-registrarsi per il gioco ora per ricevere premi, tra cui una Tur-Bone Charged™ dalle linee filanti con un’esclusiva scocca al lancio. Hot Wheels Infinite Loop è stato sviluppato in collaborazione con Creative Mobile, creatore di Drag Racing e Nitro Nation.

Le immagini che illustrano Hot Wheels Infinite Loop sono qui. Per ulteriori informazioni su Hot Wheels Infinite Loop e restare al passo con le ultime novità ed eventi, seguiteci su Facebook o visitate il sito web ufficiale.

*Fonte: The NPD Group/Retail Tracking Service/G12/Jan-Dec 2018/Total Toys/Units

Informazioni su Mattel

Mattel è un leader globale dell’intrattenimento per ragazzi specializzato nella progettazione e produzione di giocattoli e prodotti di consumo di qualità. Noi creiamo prodotti innovativi ed esperienze che ispirano, divertono e sviluppano il bambino attraverso il gioco. Noi coinvolgiamo i consumatori attraverso il nostro portafoglio di iconici franchise, tra cui Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® e MEGA®, così come altri popolari brand di cui siamo titolari o licenziatari in collaborazione con multinazionali di intrattenimento. Tra le nostre offerte si annoverano contenuti cinematografici e televisivi, giochi, musica ed eventi dal vivo. Operiamo in 40 località e vendiamo prodotti in oltre 150 Paesi in collaborazione con le principali società al mondo dei settori tecnologico e vendita al dettaglio. È dalla sua fondazione nel 1945 che Mattel è orgogliosa di essere considerata partner di fiducia per l’esplorazione dello stupore infantile e l’incoraggiamento del bambino a raggiungere il suo pieno potenziale. Visitateci online all’indirizzo www.mattel.com.

Il testo originale del presente annuncio, redatto nella lingua di partenza, è la versione ufficiale che fa fede. Le traduzioni sono offerte unicamente per comodità del lettore e devono rinviare al testo in lingua originale, che è l'unico giuridicamente valido.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one b...
Steaz, the nation's top-selling organic and fair trade green-tea-based beverage company, announces its 2017 "Mind. Body. Soul." tour, which will bring authentic experiences inspired by the brand's signature Mind. Body. Soul. tagline to life across the country. The tour will inform, educate, inspire and entertain through events, digital activations and partner-curated experiences developed to support the three pillars of complete health and wellness.
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...