SYS-CON MEDIA Authors: Zakia Bouachraoui, Liz McMillan, Carmen Gonzalez, Roger Strukhoff, David Linthicum

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Mattel® Lanza el Juego de Carreras Digital Hot Wheels™ Infinite Loop, el Primer Juego Gratuito de la Historia para la Marca Hot Wheels®

Mattel, Inc. (NASDAQ: MAT) anunció hoy el lanzamiento de Hot Wheels™ Infinite Loop, un nuevo juego de carreras digital que trae al legendario catálogo de Hot Wheels® a los dispositivos móviles para la máxima competencia de velocidad de destrucción y choque. Con una presentación de Gamescom, la feria comercial líder en Europa para la cultura de los juegos digitales que se celebra en Colonia, Alemania, Hot Wheels Infinite Loop está disponible en la App Store para iPhone e iPad, y permite a los fanáticos interactuar con la marca de una manera nueva y emocionante.

El primer juego gratuito publicado por Mattel para la franquicia Hot Wheels, Hot Wheels Infinite Loop,reimagina los vehículos Hot Wheels más famosos con los que crecieron los fanáticos en un juego de carreras y de colección de automóviles para jugadores mayores de 13 años.

Parte de la diversión de Hot Wheels siempre ha sido coleccionar automóviles codiciados, y Hot Wheels Infinite Loop trae ese concepto de vuelta al punto de partida. Los jugadores competirán en tiempo real contra otros corredores de todo el mundo para ganar mejoras y para coleccionar los automóviles más legendarios de Hot Wheels, que incluye el Bone Shaker™, el Twin Mill™, el Rodger Dodger™ y más.

Hot Wheels es el juguete número 1 en ventas en el mundo*, y ahora estamos ofreciendo a los fanáticos una experiencia de juego digital completamente nueva y gratuita”, indicó Janet Hsu, directora de Franquicias de Mattel. “Hot Wheels Infinite Loop es otro ejemplo del compromiso de Mattel de dar vida a nuestras franquicias reconocidas a nivel mundial de nuevas maneras como parte de nuestra transformación en una empresa de juguetes de alto rendimiento impulsada por la propiedad intelectual (Intellectual Property, IP)”.

Para celebrar el lanzamiento de Hot Wheels Infinite Loop, Mattel publicó un avance que muestra las carreras turbocargadas aquí.

Hot Wheels Infinite Loop está disponible para su descarga gratuita en la App Store para dispositivos iOS y llegará pronto a Google Play Store. Los usuarios de Android pueden registrarse previamente en el juego ahora para recibir recompensas especiales, incluido el ultraelegante automóvil Tur-Bone Charged™ con un aspecto exclusivo en el lanzamiento. Hot Wheels Infinite Loop se desarrolló junto con Creative Mobile, desarrolladores de videojuegos como Drag Racing y Nitro Nation.

Puede encontrar la exhibición de imágenes de Hot Wheels Infinite Loop aquí. Para obtener más información sobre Hot Wheels Infinite Loop y para mantenerse al día con las noticias y con los eventos más recientes, síganos en Facebook o visite el sitio web oficial.

*Fuente: The NPD Group/Retail Tracking Service/G12/Enero-diciembre de 2018/Total de juguetes/Unidades

Acerca de Mattel

Mattel es una compañía líder mundial de entretenimiento para niños que se especializa en el diseño y en la producción de juguetes y productos de consumo de calidad. Creamos productos y experiencias innovadoras que inspiran, entretienen y desarrollan a los niños a través del juego. Involucramos a los consumidores a través de nuestra cartera de franquicias icónicas, como Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® y MEGA®, así como de otras marcas populares que poseemos o licenciamos en asociación con compañías de entretenimiento global. Nuestras ofertas incluyen contenido de cine y televisión, juegos, música y eventos en vivo. Operamos en 40 ubicaciones y vendemos productos en más de 150 países en colaboración con las principales compañías de tecnología y venta minorista del mundo. Desde su fundación en 1945, Mattel se enorgullece de ser un socio de confianza en la exploración de las maravillas de la niñez y el empoderamiento de los niños para alcanzar su máximo potencial. Visítenos en línea en www.mattel.com.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

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